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Warner Bros. Games · 1 day ago

Director, Market Intelligence & Insights

Burbank, CA

Full-time

Hybrid

Director/Executive

$136K/yr - $254K/yr

8+ years exp

Warner Bros. Games is a leader in the games industry, seeking a strategic and analytically-minded Director of Market Intelligence & Insights. This role involves leading audience strategy and market intelligence initiatives across game titles, translating complex data into actionable strategies to guide brand and marketing teams.

Digital EntertainmentPC Games

Responsibilities

Develop integrated audience strategies using research, competitive, and performance data

Advise product management teams on player expectations, motivations, and cultural context

Recommend target segments and positioning strategies to maximize resonance and reach

Embed with game teams to represent the player voice and market dynamics throughout development

Guide research initiatives to address strategic questions across the portfolio

Frame hypotheses, scope, and deliverables; mentor teams on research design and execution

Build and maintain a centralized market data repository for cross-team use

Monitor competitive launches and emerging technologies; produce timely retrospectives and updates

Assist with marketing budgeting and forecasting

Partner with Franchise Planning teams to identify portfolio gaps, growth opportunities, and strategic risks

Craft concise, high-impact memos, decks, and briefings for senior leadership

Present clear options, tradeoffs, and implications to drive alignment and decisions

Demonstrate executive presence and influence across cross-functional teams

Qualification

Market IntelligenceAudience StrategyMarketing AnalyticsConsumer InsightsStrategic PlanningData AnalysisCross-functional InfluenceExecutive CommunicationProblem ResolutionPassion for Games