Razorfish · 1 day ago
Senior Brand Strategist
Houston, TX
Full-time
Hybrid
Senior Level
$86K/yr - $111K/yr
5+ years expRazorfish is a leading company in the marketing industry known for its digital expertise. The Senior Brand Strategist will guide digital marketing projects, ensuring strategic and creative consistency while developing best-in-class analysis and insights for brand assessment and communication.
AdvertisingInternetSearch EngineWeb Design
Responsibilities
Lead the development of deliverables such as: Personas, customer journeys, communication architectures, interactive/connection/touch-point plans, campaign plans, and program strategies for client’s owned channels, ensuring strategic and creative consistency for all programs and projects
Develop a deep, holistic, and evolving understanding of our client’s business objectives, challenges, threats and opportunities - including forward looking awareness of emerging trends and support business development activities
Conduct research and analysis to understand target users, audience, or consumers and identify opportunities for effective solutions based upon business goals, audience mindsets, and technology capabilities that respond to business-critical issues, themes and trends
Partner with senior team members to develop industry-leading thought leadership
Develop insightful and inspiring briefs to provide focus and direction for creative development
Develop strong client relationships and trust based on deep immersion in their business, and simplify complex concepts
Qualification
Required
Comfortable working in a multi-channel environment - be the team's trusted strategy voice through an understanding of traditional digital and social platforms, ability to leverage insights and translating them into creative briefs, client presentations, brand, digital & social strategies
5+ years of experience in brand strategy and digital marketing rooted in consumer behavior and 1st party data insights
Thorough researcher with the ability to effectively filter information and separate key insights from facts
Strong ability to navigating ambiguity and providing clarity and focus for cross-functional teams
Excellent communication, collaboration, and presentation skills
Detail-oriented with the ability to maintain a view of the big picture
Ability to run with projects independently with guidance from lead strategist
Leadership qualities - can lead internally and externally with presence and value-add; serving as a trusted strategic advisor
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Company
Razorfish
Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Josh Campo
CEO
David Hawes
SVP, Executive Client Partner
Company data provided by crunchbase