Franki · 2 weeks ago
Head of Growth Marketing
United States
Full-time
Remote
Director/Executive
$150K/yr - $180K/yr
8+ years expFranki is an innovative app that helps users discover restaurants and earn cash back while supporting local businesses. The Head of Growth Marketing will be responsible for developing and executing strategies for user acquisition and growth, leveraging both paid channels and partnerships to drive nationwide expansion.
AppsBusiness DevelopmentFood and BeverageInformation TechnologyMobile AppsSocial NetworkVideo
Responsibilities
Own paid acquisition end-to-end across Meta, TikTok, Google App Campaigns (UAC), Apple Search Ads, and programmatic channels — setting targets, budgets, and pacing for ROI and payback
Build and scale affiliate and creator programs to complement paid efforts, working with freelance support to expand reach and efficiency
Co-lead PLG experimentation with Product — from hypothesis design to prioritization (ICE/RICE), feature-flag rollouts, and impact analysis.Instrument analytics and attribution (MMP setup, event taxonomies, cohorts, LTV/CAC modeling), ensuring privacy-safe measurement through SKAdNetwork/AdAttributionKit and Conversions API
Drive App Store conversion via Product Page Optimization, Custom Product Page tests, and Google Play Store Listing Experiments
Report progress and insights using dashboards, cohort analysis, and growth accounting tied to a single North Star Metric
Qualification
Required
8+ years in growth/performance marketing, with at least 3+ focused on mobile apps at seed–Series C stages
Proven experience owning budgets and achieving CAC/LTV and payback targets across major paid channels
Hands-on experience with MMPs (AppsFlyer, Adjust, or Branch), SKAdNetwork/AdAttributionKit, Conversions API, and analytics tools (Amplitude, Mixpanel, GA4)
Demonstrated ability to execute against a North Star Metric and AARRR frameworks
Experience designing and implementing growth loops (referrals, sharing, incentives, creator/affiliate) in partnership with product teams, proving compounding impact
Entrepreneurial, data-driven mindset — equally comfortable designing strategy and diving into campaign ops
Benefits
100% covered healthcare, dental, and vision benefits for employees
Remote work: Our team works remotely across the US but primarily PST time zone; we travel together several times a year for company kick-offs and mid-year meetings.
PTO: 15 days per year, plus additional PTO between Christmas and the end of the year (25th Dec - 31st Dec). Additionally, we recognize 11 public holidays per year.
Medical, dental & vision: We cover 100% of Medical, Vision, and Dental insurance costs for employees.
401(k)
Equipment: Computer & technology equipment applicable to your role.
Monthly Stipend: $40 (Tax-free) to cover home office expenses
Company
Franki
Franki is the most rewarding way to find rewarding experiences.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Eugene Varricchio
Chief Executive Officer
Recent News
2023-12-22
Company data provided by crunchbase