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Inside Higher Ed · 3 days ago

Marketing and Communications Data Analyst Student Assistant

Athens, GA

Full-time

Onsite

New Grad

Inside Higher Ed is associated with the University of Georgia, a leading institution in higher education. The Marketing and Communications Data Analyst Student Assistant will assist in data cleaning, reporting, and visualization to support marketing efforts and enhance data quality.

Digital MediaEducationHigher EducationJournalismRecruiting

Responsibilities

Data Cleaning & Transformation: Assist in cleaning, transforming, and validating data to ensure high data quality and reliability. Gain experience with ETL (Extract, Transform, Load) processes and data wrangling techniques

Weekly Data Reporting: Support the development and distribution of weekly reports by aggregating and analyzing data from Google Analytics 4, Sprout Social, and Meltwater. Learn how to automate reporting processes and interpret key metrics

Data Visualization: Create compelling visual representations of data using Tableau and Excel to help communicate insights effectively to stakeholders

Digital Analytics & Campaign Analysis: Gain hands-on experience with digital analytics by analyzing web traffic, social media performance, and marketing campaign effectiveness

Qualification

Google Analytics 4TableauData CleaningExcelSprout SocialMeltwaterR-StudioGoogle AdsBit.lyData VisualizationAnalytical MindsetData Literacy

Required

Assist in cleaning, transforming, and validating data to ensure high data quality and reliability

Support the development and distribution of weekly reports by aggregating and analyzing data from Google Analytics 4, Sprout Social, and Meltwater

Create compelling visual representations of data using Tableau and Excel to help communicate insights effectively to stakeholders

Gain hands-on experience with digital analytics by analyzing web traffic, social media performance, and marketing campaign effectiveness

Preferred

Preferred GPA of 3.5, or at least 3.3

Basic understanding and/or desire to learn the following tools and platforms: R-Studio, Excel, Tableau, Google Analytics 4 (GA4), Google Ads, Sprout Social, Bit.ly, and Meltwater

Familiarity with data cleaning techniques, data visualization concepts, and basic statistical analysis

Possess a natural curiosity to explore data, uncover trends, and solve complex problems

Demonstrate keen attention to detail and a proactive approach to discovering insights that drive decision-making