Maui Ocean Center · 1 day ago
Director of Marketing
Wailuku, HI
Full-time
Onsite
Director/Executive
$120K/yr - $120K/yr
7+ years expMaui Ocean Center is seeking a Director of Marketing to lead their Marketing Department. The role involves evaluating, planning, and setting strategic directions to enhance visitation and profitability, while overseeing all aspects of marketing efforts including digital, promotions, and public relations.
Museums & Institutions
Responsibilities
Working with the General Manager responsible in driving the visitation and profitability of Maui Ocean Center
Formulate policies and objectives to ensure professional and successful marketing program for Maui Ocean Center
Develop and submit the annual operating budget for the Marketing Department to the General Manager for approval
Supervises and manages all aspects of the Marketing Team. Build and manage the Team for the success
Develop and or direct the development of operational and procedural manuals for all divisions within the Marketing Department. Implement and continually monitor these programs to ensure that all policies and procedures are appropriately and effectively implemented at all times. Develop and maintain institutional memory
Supervise the purchase of supplies and materials necessary for the efficient operation of the Marketing Department
Trains the staff in guest relations and the skills necessary to be the most effective in their areas of responsibility
Build strategic partnerships and alliances aligned with Maui Ocean Center marketing programs
Communicate and maintain working relationships with guests, staff, other departments, suppliers, professional associations and colleagues in related industries
Maintain awareness of industry related activities and trends, including subscriptions to trade publications, associations with industry colleagues. Create visibility for Maui Ocean Center brand and participate in industry related conventions, conferences and seminars and maintain awareness of industry related activities and trends
Supervise the daily operation of the department’s function, continually evaluating the operation and taking the appropriate action for improvement where necessary
Participate in facility staff meetings and provide recommendations for improving Maui Ocean Center. Recommend short and long term goals for the company
Establish and maintain all attendance, ticket revenue and ticket per capita goals for the aquarium
Write the annual marketing plan to include established goals, evaluating past trends, strategic direction, program priorities, timetables and budgets for the year
Develop and submit to the General Manager the recommended pricing and program mix structure for the aquarium, reflecting the overall direction designed to accomplish the company’s goals
Organize the sales regions as necessary to maximize attendance from all demographic, organizational and geographical markets within the aquarium’s target marketing region; direct the sales programs necessary to develop these opportunities
Supervise the formation and maintenance of a system for recruiting, hiring, training, developing and evaluating all marketing and sales personnel
Plan and conduct periodic staff meeting for the purpose of directing, informing, planning, training and motivating according to priorities
Direct and modify and or eliminate marketing and sales programs based on their profitability and potential within the marketing objectives
Have a keen situational awareness
Develop and maintain all the channels and segments
Direct creative teams in the development of programs and materials for all advertising, promotions, education, public relations, sales and sponsorship
Approve travel and other expenditures and review all monthly expense budget reports for the department
Supervise the activities of any selected advertising agency and or vendors to assure professionalism and effectiveness of the advertising program set forth
Supervise the activities of the public relations division and any public relations firm utilized to assure professionalism and effectiveness of the public relations program set forth
Conduct market research to obtain adequate information relating to guest and market preference, attitude, need and expectation. Constant calibration of our dynamic model
Supervise and coordinate the activities of advertising, promotions, education, public relations, sales and sponsorship within the department. Assure that the pre-established attendance and financial goals of the company are being achieved and make recommendations for achieving the established goals. Ensure that each division within the Marketing Department develops and implements the plans and programs designed to reach the objectives
Undertakes special projects as assigned by the General Manager
Qualification
Required
Minimum of seven to ten years' experience in attraction marketing or related field
Digital competence and creativity
Strong leadership and Management Skills Required
Pre-employment background check and drug screening required
Preferred
College degree in marketing preferred
Benefits
Unlimited daily aquarium access during normal business hours for employee, spouse, children, and immediate family.
Paid Time Off – accrued based on hours worked (PT and FT eligible).
Health insurance coverage including Medical, Dental, and Vision.
Group Life Insurance and 401(k) retirement plan (eligibility requirements apply).
Discounts on Food & Beverage and Retail purchases (restrictions may apply).
Employee EV charging (restrictions may apply).
Company
Maui Ocean Center
For over 20 years, Maui Ocean Center, The Aquarium of Hawaii has fostered understanding, wonder, and respect for Hawaii's marine life with visitors from around the world.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase