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Acadia · 3 days ago

Associate Director, Integrated Media

Atlanta, GA

Full-time

Hybrid

Senior Level, Lead/Staff, Director/Executive

6+ years exp

Acadia is a modern digital growth agency focused on solving complex marketing and media challenges. The Associate Director, Integrated Media will lead integrated media strategies for key client accounts, collaborating with cross-functional teams to ensure effective execution and client satisfaction.

AdvertisingDigital MarketingE-Commerce

Growth Opportunities

Responsibilities

Lead integrated media strategy for assigned client accounts or major workstreams

Design full-funnel media programs aligned to client objectives, including:

Audience strategy using 1P, 2P, and 3P data

Channel roles and mix across CTV, OLV, linear TV, paid social, search, audio, display, and retail media

Budget allocation and investment rationale

Measurement and learning plans

Translate client goals into clear, actionable media strategies and recommendations

Partner closely with Media Directors to align strategy across the broader client portfolio

Collaborate with Paid Media, Analytics, Creative, and Strategy teams to ensure strong execution alignment

Serve as a primary day-to-day media strategy lead for assigned accounts or initiatives

Lead client discussions related to media strategy, performance, and optimization

Present plans, POVs, and results with clarity and confidence

Support client growth by identifying opportunities to expand or evolve media strategy

Escalate risks, challenges, or strategic questions appropriately

Partner with Analytics to define KPIs and success metrics by funnel stage

Interpret performance results from attribution, brand lift, incrementality tests, and MMM outputs

Use insights to refine strategy and inform future recommendations

Ensure optimization decisions are aligned with business objectives—not just platform efficiency

Mentor Senior Media Planners and Media Planners on assigned accounts

Provide guidance, feedback, and quality control on planning deliverables

Help junior team members build strategic thinking and planning skills

Support proactive workflows and strong internal collaboration

Use planning tools and research sources to inform media strategy and audience insights

Help translate data into meaningful strategic implications

Collaborate on advanced analyses related to channel effectiveness, testing, and media mix optimization

Encourage thoughtful use of data rather than reliance on 'black box' outputs

Qualification

Integrated media strategyCross-channel media knowledgeMeasurement frameworksClient leadershipMentoring plannersData analysisStrategic thinkingCollaborationCommunication skills