Manager, SEO Content and Strategy (Hybrid) jobs in United States
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TruStage · 3 days ago

Manager, SEO Content and Strategy (Hybrid)

positionUnited States
timeFull-time
remoteHybrid
seniorityMid, Senior Level
money$104K/yr - $156K/yr
date7+ years exp

TruStage is on a mission to make a brighter financial future accessible to everyone. The Manager, SEO Content and Strategy will develop and execute content strategies across digital channels, focusing on organic search optimization and cross-team collaboration to enhance the brand's presence as a trusted advisor.

Financial Services
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H1B Sponsor Likelynote
Hiring Manager
Scott Wilde
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Responsibilities

Develop comprehensive content strategies aligned with SEO best practices and business objectives
Create and manage editorial calendars coordinating content across owned and paid media channels
Partner with Creative/Brand teams to ensure content consistency and brand alignment across all channels
Actively engage with Digital Media, eCommerce, Analytics, Social Media, Telephone Sales, Customer Care, and Marketing teams to identify content opportunities
Facilitate cross-team content initiatives and act as liaison between departments
Optimize content for traditional organic search following current SEO best practices
Implement generative search engine optimization (GSO) strategies for AI-powered search platforms
Develop content strategies for featured snippets, voice search, and AI search results
Create content optimized for conversational AI and chatbot interactions
Monitor and adapt to algorithm changes in both traditional and AI-powered search engines
Identify opportunities to own content areas and drive traffic, engagement, and conversion
Work with analytics teams to develop content engagement metrics and value measurements
Create reports showing content performance, organic search traffic, and SERP improvements
Develop full-funnel view of content performance across all sales channels
Maximize efficiency of paid media strategies through strategic content alignment
Improve knowledge sharing and KPI discipline around content metrics
Lead agile content development processes and ensure proper prioritization
Build relationships with key organizational leaders to align content with business needs
Facilitate cross-channel initiatives that don't fit within single team boundaries
Provide strategic guidance on long-term content profitability and ROI

Qualification

SEO best practicesGenerative Search OptimizationContent strategy developmentGoogle AnalyticsKeyword researchStakeholder influenceExceptional communicationStrategic thinking

Required

Bachelor's degree in marketing, Communications, Journalism, or related field (master's preferred)
7+ years in SEO, content marketing, or digital marketing, with 3+ years leading multi-channel strategies
Proven success in driving organic growth and improving search rankings
Deep expertise in classic SEO best practices and algorithm trends
Advanced knowledge of Generative Search Optimization and Answer Engine Optimization (AEO) for AI-powered platforms
Experience with voice search, conversational AI, featured snippets, and structured data
Skilled in keyword research, local and long-tail strategies, and integrating SEO with social, PR, and link-building
Proficiency with Google Analytics, Search Console, Bing Webmaster Tools, and leading SEO platforms (BrightEdge, Conductor, SEMrush, Ahrefs, Moz)
Familiarity with HTML, CSS, CMS platforms, and agile/OKR methodologies
Exceptional communication, strategic thinking, and stakeholder influence skills

Benefits

Medical
Dental
Vision
Employee assistance program
Life insurance
Disability plans
Parental leave
Paid time off
401k
Tuition reimbursement

Company

TruStage

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TruStage™ is a financially strong insurance and financial services provider, built on the philosophy of people helping people, meeting the needs of middle-market consumers and the businesses that serve them.
dateFounded in 1935
location
Madison, Wisconsin, US
people-size1001-5000 employees
web-link
https://www.trustage.com/

H1B Sponsorship

TruStage has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22)
2024 (15)
2023 (13)
2022 (25)
2021 (15)
2020 (15)

Funding

Current Stage
Late Stage

Leadership Team

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Sidd Kuckreja
SVP, Chief Technology Officer
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Brian J. Borakove
Senior Vice President - Deputy Chief Financial Officer
linkedin
Company data provided by crunchbase