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Morgan's · 1 day ago

Director of Marketing

San Antonio, TX

Full-time

Onsite

Director/Executive

7+ years exp

Morgan’s is seeking a creative, strategic, collaborative, and values-driven leader to oversee our marketing and communications function. The Marketing Director is responsible for planning, developing, and implementing marketing and communications strategies that support the enterprise’s mission, programs, goals, and activities.

HospitalityNon ProfitTourism

Responsibilities

Collaborate in defining and shaping the umbrella brand strategy, ensuring a unified identity across all sub-brands (Wonderland, Inspiration Island, Camp, MAC, Institute)

Build brand architecture: maintain consistency, differentiate entity offerings, and anchor storytelling in our mission of accessibility and inclusion

Champion brand values—Empower, Include, Educate, Innovate—across messaging and visual identity

Develop and implement integrated marketing plans—acquisition, retention, fundraising, sponsorships—aligned with organizational growth and mission goals

Lead campaigns (digital, out-of-home, PR, influencer), leveraging data insights to optimize performance and ROI

Promote key initiatives across entities: season passes, community events, MAC services, Inclusion Institute programming

Collaborate with Social Media and Marketing Managers to drive all digital channels, including web, social, email, SEO/SEM, and online advertising

Leverage analytics and user insights to refine targeting, messaging, and conversion across audiences

Leverage Morgan’s on-site production facilities to produce compelling video, digital, and visual content that supports strategic campaigns and enhances brand storytelling

Integrate content creation into all aspects of marketing, fundraising, and community engagement

Oversee public relations, media outreach, and storytelling initiatives for Morgan’s and its entities

Build and maintain strong relationships with local, regional, and national media outlets to maximize earned media coverage

Collaborate on crisis communications and work with leadership to manage sensitive or high-profile public situations

Assist in positioning Morgan’s executives and initiatives as thought leaders in inclusion, accessibility, and community impact

Serve on the Shared Services team and work collaboratively with executive peers

Partner with the entity Presidents and support their respective marketing needs, advising them on market trends and opportunities

Collaborate closely with Development, Operations, Admissions, Facilities, Education, and Inclusion to align marketing with organizational strategy

Lead, mentor, and evaluate the marketing team, including managers overseeing social media and marketing

Establish departmental goals, work plans, and performance standards to ensure accountability and excellence

Fosters a collaborative, creative, and data-informed culture within the marketing team

Manage the department budget, allocating resources efficiently and leveraging community partnerships for the benefit of the mission

Track KPIs: attendance, membership growth, donor acquisition, brand metrics, fundraising ROI

Develop and implement performance management metrics assessing marketing and communications effectiveness

Stay ahead of digital and experiential marketing trends (AI, CRM, immersive experiences); pilot new initiatives aligned with mission

Collaborate with all entities to craft thought leadership campaigns showcasing best practices in inclusive design and marketing

Elevate our position as a community and sector leader

Qualification

Strategic MarketingBrand StrategyDigital MarketingTeam LeadershipPublic RelationsContent ProductionData AnalysisProfessional Business AcumenCommunication SkillsProblem-SolvingCollaboration

Required

Bachelor's degree required; specific degree in Marketing, Communications, Public Relations, Journalism, and/or Advertising preferred. Master's degree a plus

Approximately 7+ years of marketing experience, including experience in a management role

Demonstrated experience leading a marketing team, developing marketing programs, overseeing brand strategy, and creating deliverables in a goal-oriented setting

Excellent communication, leadership, and problem-solving skills

Passion for inclusion and serving those with special needs

Strong leadership ability

Strategic mindset

Professional business acumen

Outstanding problem-solving skills

Excellent ability to lead and manage

Continually drive effective results

Communicate effectively at all levels

Benefits

Health and wellness benefits – health/dental/vision insurance, prescription drug discounts, employee assistance programs and wellness programs. Morgan’s pays 100% of employee only coverage for Medical Plan 1, Dental, Vision and Basic Life.

Financial and retirement benefits - include 401(k) plans, profit-sharing plans and financial planning assistance, and matching contributions.

Time-off and leave benefits - 3 Weeks of PTO accrual and 40 hours can be rolled over to the next calendar year. 11 holidays per year with paid parental leave.

Discounts for employees - Complimentary Family & Friends Season Passes. Discounted single-day tickets after comp ticket bank exhausted, in-park food, beverage, and merchandise, and birthday, cabana, and facility rentals.

Life Insurance & AD&D - $50K Basic Life/AD&D insurance policy at no cost to you.

Disability Insurance - Short-term & Long-term disability coverage is available

Onsite Communicare - Our Communicare partnership offers a $0 copay waiver, priority scheduling/appointments, prescription discounts and home/work delivery. $0 Copay for Telehealth Nurseline available (24/7).

Company

Morgan's

Morgan’s stated mission is “to improve the quality of life for individuals of all ages and all abilities through initiatives that produce fully-inclusive, Ultra-Accessible™ experiences.” We see ourselves as a hub of inclusion and accessibility.

Founded in 2010

San Antonio, Texas, USA

51-200 employees