Launch Potato · 1 day ago
Lead Video Ad Copywriter
United States
Full-time
Remote
Mid, Senior Level
$110K/yr - $135K/yr
4+ years expLaunch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through various brands. They are seeking a Lead Video Ad Copywriter to enhance their copywriting function, drive performance across paid media, and manage a network of freelance writers while ensuring a consistent brand voice and compliance with messaging standards.
Marketing & Advertising
Responsibilities
Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning
Develop, refine, and scale positioning playbooks that guide high-performing, conversion-focused copywriting
Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to drive stronger channel performance
Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels
Regularly analyze campaign data to identify top-performing messaging patterns and guide ongoing optimizations
Consistently meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR
Personally write high-impact copy for key campaigns, vertical launches, and rapid-test environments
Proactively identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data
Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue
Lead the development of compelling video scripts that drive performance and meet compliance standards
Partner with vertical leads and Compliance to ensure messaging guardrails are clear, current, and proactively enforced
Mitigate risk by maintaining alignment between copywriting strategy and regulatory requirements
Manage a network of freelance writers and collaborators, ensuring high throughput and quality control
Own the budget and resource allocation for writing support while maximizing ROI
Build systems, workflows, and training resources to improve creative operations and knowledge sharing
Qualification
Required
4–6 years of performance marketing copywriting experience, with a strong portfolio of high-performing ads across paid social, search, and programmatic
2+ years in a creative leadership, editorial lead, or player/coach role managing writers or creative contributors
Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing
Strong analytical mindset with the ability to interpret campaign data and optimize based on insights
High proficiency in writing compelling video scripts for platforms like TikTok, Reels, and YouTube
Benefits
Profit-sharing bonus
Competitive benefits
Company
Launch Potato
As The Discovery and Conversion Company, we connect advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ryan Van Horn
CTO / Founder
Apurva Shah
Chief Financial Officer
Company data provided by crunchbase