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FleishmanHillard · 1 day ago

Vice President, Earned Media & Content Development (Gaming & Tech)

Texas, United States

Full-time

Hybrid

Director/Executive

$77K/yr - $175K/yr

8+ years exp

FleishmanHillard, a leading global communications agency, is seeking an experienced Vice President, Earned Media & Content Development to play a key role on some of their most exciting accounts. The ideal candidate will oversee the development and execution of earned media strategies to amplify clients’ brands in the tech and gaming industry.

Public Relations & Communications

Responsibilities

Develop and lead the earned media strategy across key gaming titles, product launches, and brand initiatives

Draft compelling content to support key product launches/announcements (messaging, releases, toolkits, taglines, naming, etc.)

Cultivate and manage strong relationships with gaming journalists, editors, content creators, and tastemakers across the gaming industry

Secure high-impact coverage and placements in top-tier gaming and entertainment outlets across traditional online, social, podcast, streaming and broadcast channels

Collaborate cross-functionally with PR, social, creative, and community teams to integrate earned media into broader campaigns

Collaborate with client teams to translate insights into storytelling: from product PR and cultural moments to thought leadership and corporate narratives

Monitor and analyze media trends in gaming and pop culture to inform strategies and optimize performance

Manage PR agency partners and other external collaborators to ensure alignment and high-quality output

Support executive thought leadership opportunities within gaming and tech media

Qualification

Public relationsMedia relationsContent marketingGaming industry knowledgeWriting skillsEvent managementRelationship buildingAttention to detailAdaptability

Required

8+ years of experience in communications, with a deep background developing and executing public relations and reputation programs, including product communications, content marketing, media relations and brand communications

Agency experience is a must and experience working in or with video game and related companies is highly desired

A strong pulse on gaming and gaming business trends, key franchises, fan communities, streamers, eSports, and platform dynamics

Excellent writing skills and a nose for what makes a story land

Comfort working with fast-moving clients and adapting to real-time culture

Ability to build trust with both internal teams and clients, offering insights that elevate the work

Comfort to call and text journalists, editors, content creators and/or tastemakers to pitch stories and deliver high-caliber coverage for clients

Interest in tech and gaming industries is a must

Highly organized with great attention to detail