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Macy's · 2 days ago

Sr. Director, Media Planning

New York, NY

Full-time

Onsite

Director/Executive

$200K/yr - $334K/yr

15+ years exp

Macy's is a storied company with a rich history of innovation and tradition. They are seeking a strategic media planning leader to create media plans for all initiatives, focusing on optimizing campaigns and managing relationships with internal stakeholders and media partners. The role demands a strong analytical approach and leadership skills to drive performance and accountability across the team.

Consumer GoodsFashionRetail

Responsibilities

Set vision, articulate opportunity and lead the media strategy for all marketing plans to deliver business outcomes

Translate data insights into actionable media plans across various channels

Model GRPs to business and brand KPIs, including traffic and sales

Collaborate with cross-functional partners including marketing leads, creative, marketing effectiveness to plan cohesive and impactful campaigns

Stay up to date on the latest trends in media consumption, opportunities, and consumer insights to inform media plans

Manage relationships with media agencies and vendors to optimize partnerships and plans

Utilize data-driven insights and media math to optimize media buying, ensuring maximum ROI across various channels

Identify and evaluate new media opportunities such as emerging channels and technologies to drive innovation in media planning

Build strong working relationships and influence cross-functional partners across Marketing, Creative, Insights & Analytics, Social and Brand Strategy in order to develop innovative, impactful and integrated work and definitions of success

Identify and proactively craft new processes and approaches to leverage paid media to drive brand health and business growth

Drive a results driven mindset throughout the team and instill a high level sense of accountability to achieve goals

Drive performance and efficacy across individual and collective media channels, leveraging quantitative and qualitative insights to influence media strategies, and inform tactical planning, execution and optimization

Maximize effectiveness (positive impact on brand KPIs) and efficiency (optimal use of Media budget)

Utilize data-driven methodology, analysis, and measurement to improve campaign effectiveness and efficiency

Analyze audience behavior, media consumption patterns, and campaign effectiveness

Utilize attribution modeling to measure the impact of different media channels on customer acquisition and sales

Demonstrate strong analytical skills to use data to optimize campaign performance

Write clear and concise data-driven briefs

Have a strong understanding of advertising, audience targeting, and marketing technologies

Apply media testing approaches (e.g., audience segmentation, geoX/match market testing)

Leverage analytical models such as MMM/MTA/last click

Cultivate high-performing teams and foster a collaborative approach across teams

Work in fast-paced environments with a focus on attention to detail

Be proactive, solutions-oriented, and articulate strategy and results clearly

Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities

Qualification

Media strategy developmentMedia measurement expertiseData-driven optimizationAnalytical skillsTeam leadershipLarge-scale media campaignsMedia models MMMMedia models MTAMedia planning toolsRetail industry experienceDigital media marketingCommunicationCollaborative mindset