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WTW · 1 week ago

Lead Generation Associate

Arlington, VA

Full-time

Onsite

New Grad, Entry Level

$75K/yr - $85K/yr

WTW is a company focused on health and benefits solutions, and they are seeking a Lead Generation Associate to support their North America Health and Benefits business. This role involves generating leads, collaborating with sales teams, and optimizing CRM usage to enhance sales operations.

ConsultingInformation TechnologyInsuranceMedicalService Industry

No H1B

Responsibilities

Generate and develop leads that fit WTW’s ideal client profile through outbound and inbound sales activities; identify potential clients and foster relationships to drive business growth

Leverage data and tools to help sales teams identify and prioritize high-potential prospects; develop and pilot data-driven sales campaigns for effective rollout to our sales community

Evaluate leads to determine their readiness for consultant introductions; collaborate with market leadership to direct leads to the most suitable consultants for advancement of the sale

Partner with lead generation and business development counterparts within other WTW businesses to generate cross-sell opportunities

Conduct beta and A/B testing of go-to-market materials, including sales email templates and social media posts; provide feedback to marketing and commercialization teams on the effectiveness of campaigns

Partner with marketing colleagues to ensure inbound leads from events and activities are effectively captured

Track and document campaign-related activities and opportunities in the CRM to support accurate ROI analytics and measure campaign success

Investigate and implement new CRM features to enhance communication, collaboration, and lead conversion rates

Maintain CRM data accuracy and integrity. Provide training and ongoing support to sales teams to optimize CRM usage for sales prospecting activities and ensure accurate sales pipeline

Act as liaison between Sales Operations and Market and Regional Sales Leaders for the ongoing development of CRM reporting and analytics

Qualification

CRM systemsLead generation toolsSales technologyMicrosoft ExcelBusiness developmentAnalytical thinkerResilienceExperience in health benefitsState LifeHealth licenseCommunicationSelf-starterAdaptabilityCollaborationCreative problem-solving

Required

Passion for business development, sales, and/or sales operations; experience preferred

Demonstrates a willingness to experiment with new approaches and ideas. Proactively seeks out and develops creative solutions to problems

Views setbacks as learning opportunities, analyzing both successes and missteps to gain insights for future efforts. Shows resilience and adaptability in the face of change and ambiguity

Excellent communication skills, both written and verbal, with the ability to collaborate effectively with cross-functional teams and leaders

Self-starter who can prioritize and manage multiple projects with potentially shifting needs and deadlines

Analytical, innovative thinker who feels confident raising ideas that will bring value to business; someone who is not afraid to ask questions in order to understand the bigger picture

Proven track record of adopting and mastering new technologies; familiarity with CRM systems, sales technology and lead generation tools

Excellent Microsoft Office skills, particularly Excel

State Life and Health license required within 90 days of joining

Bachelor's degree or equivalent experience; HS diploma required

Preferred

Experience in the employee health & benefits industry preferred

Benefits

Health and Welfare Benefits: Medical (including prescription coverage), Dental, Vision, Health Savings Account, Commuter Account, Health Care and Dependent Care Flexible Spending Accounts, Group Accident, Group Critical Illness, Life Insurance, AD&D, Group Legal, Identify Theft Protection, Wellbeing Program and Work/Life Resources (including Employee Assistance Program)

Leave Benefits: Paid Holidays, Annual Paid Time Off (includes paid state/local paid leave where required), Short-Term Disability, Long-Term Disability, Other Leaves (e.g., Bereavement, FMLA, ADA, Jury Duty, Military Leave, and Parental and Adoption Leave), Paid Time Off (Washington State only)

Retirement Benefits: Contributory Pension Plan and Savings Plan (401k). All Level 38 and more senior roles may also be eligible for non-qualified Deferred Compensation and Deferred Savings Plans.