Senior Helpers ยท 1 day ago
Marketing Manager
Towson, MD
Full-time
Hybrid
Mid, Senior Level
$75K/yr - $90K/yr
5+ years expSenior Helpers is a premier provider of in-home senior care services, founded in 2002. They are seeking a Marketing Manager to support brand growth and local marketing success for new franchise owners, acting as a liaison between corporate marketing and franchisees while managing marketing onboarding and execution.
Health Care
Responsibilities
Own and manage the end-to-end marketing onboarding program for new franchisees
Serve as the primary marketing point of contact for new owners during launch and early growth
Guide franchisees through required marketing milestones, deliverables, and timelines
Train and educate franchisees on available marketing tools, programs, and resources
Manage multiple franchise locations opening marketing tasks simultaneously, each with unique timelines and market needs
Coordinate internal teams, vendors, and partners to ensure marketing deliverables are completed on time
Track tasks, deadlines, and approvals to ensure smooth execution and accountability
Maintain clear documentation, workflows, and onboarding materials
Support franchisees across all major areas of marketing, including digital marketing, local SEO, paid media, social media, referral marketing, PR, and community outreach
Help franchisees understand and apply national marketing initiatives at the local level
Ensure marketing recommendations align with brand strategy and business objectives
Ensure franchise compliance with brand standards, messaging, and visual identity
Review and approve local marketing materials as needed
Help franchisees understand how to customize marketing while maintaining brand integrity
Monitor program participation, progress, and early performance indicators
Gather franchisee feedback to continuously improve the onboarding experience
Identify trends and opportunities to enhance processes, resources, and communications
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field
5-8 years of marketing experience, preferably in franchising, multi-location, or service-based businesses
Extremely strong project or account management and organizational skills
Excellent written and verbal communication skills
Ability to work cross-functionally with internal teams and franchise owners
Comfortable balancing strategic thinking with hands-on execution
Proven ability to multitask and prioritize in a fast-paced environment
Customer-service mindset with a proactive, solutions-oriented approach
Experience supporting franchisees or multi-unit business is strongly preferred
Familiarity with both digital and conventional local marketing tactics (digital, social, referral, community-based marketing)
Experience working with agencies and outside vendor partners
Project & Task Management: Monday.com or Asana
Marketing Automation & Email Platforms: HubSpot, Mailchimp, ActiveCampaign, ConstantContact
Analytics & SEO: Google Analytics, SEMRush
Social Management: Hootsuite, Sprout Social, Soci, Meta Business Suite
Creative Tools: Canva Pro, Adobe Creative Cloud
Benefits
Medical, Dental, Vision insurance with a generous percentage paid by the company
Company paid Life Insurance, AD&D, and Short-Term Disability
Employee Assistance Plan
Voluntary long-term disability
401k with excellent matching
PTO, Personal Days, Pd. Birthday, Pd. Holidays
Monthly reimbursement for gym membership
Company
Senior Helpers
Senior Helpers is a franchisor and provider of in-home senior care services for elderly individuals.
Founded in 2001Lutherville Timonium, Maryland, USA
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Comvest Credit Partners
2024-04-23Debt Financing
2024-03-21Acquired
Leadership Team
Glen J. Scharfeld, M.S.
Owner/ CEO
Julio Vazquez
Owner/ CEO
Recent News
Maryland Daily Record
2025-12-29
EIN Presswire
2025-12-19
Company data provided by crunchbase