CourtAvenue · 1 day ago
Customer Data Platform Strategist
Central, LA
Contract
Onsite
Senior Level
6+ years expGTX Solutions is a boutique consulting firm that helps enterprise brands unlock the full potential of their customer data. They are seeking a client-facing digital strategist who will lead important engagements from strategy through implementation while partnering closely with clients and internal teams.
Marketing & Advertising
Responsibilities
This is a part-time contract role, with the potential to expand into a longer-term or full-time engagement based on mutual interest and success
Lead strategic discovery workshops (persona development, journey mapping, maturity assessments)
Evaluate and map current and future-state MarTech stacks
Provide guidance on CDP selection and implementation planning
Collaborate with clients to define and prioritize use cases across acquisition, retention, and customer lifecycle growth
Translate business needs into data and technology requirements
Align platform capabilities with strategic objectives
Act as the strategic lead for active engagements, owning day-to-day client communication, priorities, and timelines
Coordinate with internal solution engineers to ensure technical delivery aligns with the broader strategy
Provide clarity and confidence to clients throughout project execution
Conduct audits and health checks of current CX and MarTech platforms
Establish best practices for CDP and marketing technology usage
Share ongoing guidance, trends, and innovations to enhance business impact
Assist clients in the evaluation and selection of CDPs based on their unique business needs
Develop strategic plans for implementing and maximizing the potential of CDPs
Collaborate with clients to ideate use cases and design CX solutions using CDPs
Oversee CDP implementation projects, ensuring successful execution
Leverage CDP capabilities for audience segmentation and persona development
Support audits and establish best practices for optimal CDP utilization
Provide insights into the selection between composable and packaged CDP solutions
Qualification
Required
6+ years of experience in digital strategy, customer experience, or MarTech
Strong working knowledge of tools like Tealium, Emarsys, Dynamic Yield
Familiarity with data integration and architecture principles across the MarTech ecosystem
Proven ability to lead client workshops, define strategic roadmaps, and manage cross-functional teams
Excellent communication and client management skills
Preferred
Consulting experience or agency background preferred
Company
CourtAvenue
CourtAvenue is a portfolio of digital transformation companies.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Daniel Khabie
Co-Founder & Partner
David Dettmer
Global CTO
Recent News
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