Launch Potato · 1 day ago
Syndication Video Strategist
Launch Potato is a profitable digital media company that connects consumers with leading brands through data-driven content and technology. The Syndication Video Strategist will own the strategy and performance of FinanceBuzz’s video content, focusing on syndication platforms to drive revenue through viewer engagement and watch time.
Marketing & Advertising
Responsibilities
Own the video content strategy for syndication platforms, with a primary focus on MSN
Plan and maintain the video content calendar
Write, edit, and optimize video scripts
Provide detailed feedback to video editors and designers
Optimize thumbnails, titles, and on-screen graphics for engagement
Oversee video production workflows for speed, quality, and consistency
Manage freelance contributors and coordinate with internal stakeholders on budgets and payments
Conduct quality control on all video outputs
Track and report on video performance metrics and revenue
Qualification
Required
Demonstrated experience driving video performance, engagement, and watch time, ideally in a revenue-focused environment
Strong understanding of video syndication platforms (MSN preferred) and how they reward engagement
Hands-on experience with scriptwriting, editing feedback, and video optimization
Comfort managing freelancers, assigning work, and overseeing quality and deadlines
Ability to analyze performance metrics and translate insights into actionable improvements
Strong organizational skills and comfort juggling multiple projects at once
Excellent written and verbal communication skills in a remote environment
Willingness to experiment, test, and iterate quickly
Openness to incorporating AI tools into scripting, ideation, and workflow optimization
3+ years in video strategy, video production, or performance-driven video roles within digital media, performance marketing, or content monetization
Preferred
Personal finance experience or familiarity strongly preferred
Benefits
Profit-sharing bonus
Competitive benefits
Company
Launch Potato
As The Discovery and Conversion Company, we connect advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.