Ford Motor Company · 1 day ago
Audience Strategy Manager
Dearborn, MI
Full-time
Hybrid
Senior Level
5+ years expFord Motor Company is a visionary vehicle and mobility services company that aims to enhance customer experience through innovative marketing strategies. The Audience Strategy Manager will lead the strategic development and execution of audience segmentation and profiling to inform marketing and media plans for both Ford and Lincoln brands, ensuring alignment with marketing objectives and optimizing audience performance.
AutomotiveAutonomous VehiclesManufacturingTransportation
No H1B
Responsibilities
Lead audience segmentation strategy and profile development used to inform messaging/media plans
Lead audience creation for deployment across paid (media) and owned (website) marketing channels for Ford and Lincoln
Serve as the primary business lead for audience-led marketing technology, consult on contracts/POs, manage the scope of services/deliverables (e.g. Experian, TransUnion, etc.)
Increase the ways in which our paid media campaigns can reach focus/priority audiences
Ensure personal and team objectives support our Ford marketing objectives, including monitoring and communicating performance toward objectives to leadership and cross-functional stakeholders
Communicate audience strategies across client and partner stakeholder groups, and onboard/educate new stakeholders about our audience planning approach
Actively seek out efficiency through cost avoidance/waste elimination
Work with internal and agency measurement teams to ensure we have the right data/signals to measure/analyze/optimize our audiences within paid media campaigns
Qualification
Required
Bachelor's degree in Business, Marketing, or related field
5+ years of working with 1st and 3rd party data partners
5+ years working with addressable audiences
Excellent written and verbal communication skills
Experience leading and influencing cross-functional teams toward shared business goals
Preferred
5+ years experience working within a large-scale company and highly matrixed environment
Proven ability to apply technology solutions to creatively solve business and operational challenges
Solid understanding of business analysis, process mapping, requirements gathering, and program management
Experience managing agency/partner teams
Benefits
Immediate medical, dental, vision and prescription drug coverage
Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off and the option to purchase additional vacation time.
Company
Ford Motor Company
We don't just make history -- we make the future.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$16.23BKey Investors
US Department of EnergySoros Fund Management
2025-07-29Post Ipo Debt· $3B
2023-08-17Post Ipo Debt· $4B
2023-06-22Debt Financing· $9.2B
Leadership Team
James Farley
Chief Executive Officer
Efrat Barit
COO
Recent News
2026-01-07
2026-01-07
MarketScreener
2026-01-06
Company data provided by crunchbase