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VML HEALTH · 1 week ago

Senior Manager, Organic Search (SEO)

Chicago, Illinois, United States

Full-time

Hybrid

Mid, Senior Level

$60K/yr - $140K/yr

3+ years exp

Wunderman Thompson is a growth partner that combines creativity, consultancy, and technology. They are seeking a strategic, results-driven Senior Manager for Organic Search to lead comprehensive SEO strategies and deliverables for their diverse client portfolio, with a strong focus on e-commerce excellence.

Marketing & Advertising

Responsibilities

Serve as the primary SEO client-lead, acting as the main point of contact and trusted advisor

Develop, present, and oversee the implementation of bespoke organic search strategies tailored to client-specific business objectives and industry landscapes

Own the day-to-day function of organic search activities, optimizations, and reporting inputs for assigned clients, ensuring successful execution by relevant teams and consulting with supervisors for strategic direction as needed

Help clients expand their knowledge and use of search engine optimization, driving internal client user adoption and best practices

Provide strategic recommendations for improving organic search performance on websites in various stages of development

Develop and execute advanced e-commerce SEO strategies, focusing on product discoverability, category optimization, and conversion rate optimization through organic channels

Lead keyword research and on-page SEO optimization, including titles, meta descriptions, copy, images, and internal links, to enhance discoverability throughout the consumer journey

Optimize product feeds, schema markup (e.g., Product, Review, Offer), and structured data for enhanced search visibility and rich results

Conduct thorough site audits and competitive analyses to uncover opportunities for growth

Drive holistic organic search optimization by providing advanced recommendations for diverse digital assets and complex e-commerce challenges, collaborating with UX/UI teams for integrated site design and product discovery, and ensuring high-quality, client-tailored SEO delivery

Bring paid, owned, and earned media together to create cohesive interactions within the digital spaces, leveraging organic search as a core discoverability channel

Lead the analysis and reporting of organic search performance, including deep dives into e-commerce specific metrics (e.g., product page views, add-to-carts, conversion rates from organic search), to develop and present actionable insights and recommendations

Determine KPIs for each recommendation, forecast impact, and develop case studies based on past work to support new business initiatives and validate client relationships

Collaborate closely with account teams and clients to understand requirements, ensuring seamless cross-departmental inclusion, and deliver effective, persuasive presentations on organic search findings, recommendations, and relevant industry trends

Research and create POVs on emerging SEO trends and new channels (e.g., mobile, apps, voice search, AI-powered search), educating internal team members and clients

Qualification

Technical SEOE-commerce SEOAILLMsGoogle Shopping OptimizationSite AuditsCommunication SkillsCollaboration SkillsAdaptability

Required

Minimum of 3-5 years of hands-on experience in organic search (SEO), with a proven track record of driving measurable results (SERP rank, traffic, engagement, and conversions)

Possess strong technical SEO skills, including site architecture, crawlability, and indexing, with proven experience managing and optimizing large, complex e-commerce websites and product catalogs

Expertise in optimizing for Google Shopping, product carousels, and other e-commerce specific SERP features

Comfort with AI platforms like ChatGPT and leveraging automation tools

Exceptional communication skills (written and verbal) for effective and persuasive presentations to diverse audiences, from developers to C-suite executives

Passion for and understanding of Artificial Intelligence (AI) and Large Language Models (LLMs), both in their application for SEO strategy and the evolving landscape of AI-powered search and ranking

Demonstrate receptiveness to feedback, a willingness to learn continuously, and the resourcefulness and self-awareness to navigate challenges independently

Ability to balance competing demands and prioritize tasks effectively

Strong collaboration skills to work seamlessly across teams and departments