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JLB - Business Website Solutions · 1 week ago

Digital Marketing Associate (In Office)

Franklin, TN

Full-time

Onsite

Entry Level

2+ years exp

JLB is an award-winning marketing agency based in Franklin, TN, seeking a Digital Marketing Associate to join their innovative team. The role focuses on managing and optimizing paid search campaigns and digital marketing strategies to enhance client success and drive brand growth.

Email MarketingWeb DesignWeb Development

Responsibilities

Manage Search Engine Marketing Campaigns on Google, Bing, Ad Roll, and social media networks

Manage Search Engine Marketing budget planning and recommendations

Mange Search Engine Marketing performance tracking, analysis and reporting

Create ad copy and perform keyword research, analysis and optimizations

Research and create geo targeting SEM campaigns and perform A/B Testing

Manage and track spend across all SEM campaigns

Achieve targeted ROI and Ad Spend for SEM campaigns on a daily, weekly and monthly basis

Solid understanding of performance marketing, conversions and CPL, CPA, CPC and CPE pricing models

Keep up-to-date with best practices, bid management systems, keyword development tools and industry research

Attend regular calls with Google and Bing Representatives

Collaborate with other areas of the business to implement programs and solve problems that impact SEO/SEM

Strong knowledge of link-building strategies, keyword density, link architecture and structure, page naming conventions, overall spider friendliness, keyword and bid management, log file analysis and traffic reporting, paid inclusion and other topical trends in SEO

Excellent team player with strong project management and communication skills

Fosters timeline development and monitors progress, ensuring deadlines are met

Develops strong, trusting relationships with internal staff and external partners, providing leadership and support during strategy, ideation, and execution

Manages internal expectations, bringing issues/concerns to attention before they become problems, offering potential solutions, and advising of potential delivery delays

Works closely with other members of the Marketing team to ensure strategies are aligned

Proactively keeps abreast of marketing, media, and promotional plans, and provides technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc

Helps to nurture and enrich all external perceptions of the company and grow market share

Qualification

SEOSEMSocial Media MarketingGoogle Analytics CertificationMicrosoft Office SuiteProject ManagementCommunication SkillsTime ManagementRelationship Building

Required

Bachelor s degree in digital marketing, marketing, business, or a related field

Intermediate or higher expertise Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook)

At least 2 years of experience with SEO, SEM, and Social Media Marketing

Prior Google Analytics certification or ready to earn the certification

Up-to-date knowledge of digital best practices, strategies, digital touchpoints and latest platforms and trends

PC Skills – requires an advanced understanding of web analytics, digital search, digital display, basic html coding, paid social, organic social media management platforms, computer hardware and software, along with the ability to review and analyze reports in company systems

Strong written and verbal communication skills

Strong project management skills

Strong prioritization, organization, and time management skills

Strong relationship-building ability with proactive, results-oriented, and resourceful approaches

Ability to meet deadlines without compromising accuracy, excellent product quality and attention to detail

Demonstrated ability to work both independently and within a broader team environment

Valid driver s license and acceptable driving record

Benefits

4 day work week, 5th day flex

Full benefits (health, dental, 401k)

Company events and lunches

Tenured staff qualify for equity, raises, bonuses, promotions

Company

JLB - Business Website Solutions

JLB’s (Joy, Life, Business) originated in Franklin, TN over 20 years ago and now services over 800 active client brands and has since opened additional offices with HQ in Brentwood and Nashville, TN.

Founded in 2003

Brentwood, Tennessee, USA

11-50 employees