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Walmart Canada · 2 months ago

(USA) Senior Manager, Marketing Planning And Strategy

Bentonville, AR

Full-time

Onsite

Mid, Senior Level

$90K/yr - $180K/yr

7+ years exp

Walmart Canada is part of Walmart Inc., a leading retail company, and is seeking a Senior Manager for Marketing Planning and Strategy. The role involves developing innovative marketing strategies, leading a creative team, and collaborating across various departments to enhance advertising solutions for Walmart Connect advertisers.

DeliveryRetailShopping

Responsibilities

Develop innovative and forward-thinking marketing and creative solutions for Walmart Connect advertisers inspired by collaborative creative thought leadership

Actively engage in cross-functional planning sessions with product, strategy, marketing, and sales to develop, execute, and optimize actionable, results-oriented category and supplier-specific media and marketing strategies

Develop and execute creative strategies for top brands, aligning with marketing and business objectives

Lead and inspire a team of creative professionals

Curate, author and amplify creative narratives across the organization

Oversee multiple projects concurrently in a fast-paced environment

Partner with Marketing Ops to develop metrics, measure performance and quantify impacts/results through qualitative and quantitative strategies including stakeholder feedback

Establish links between Walmart Connect and Walmart marketing, ensuring consistency between Walmart’s supplier advertising initiatives and Walmart’s own customer messaging

Manage the cross-functional connection points, processes and planning cycles between Walmart marketing, cross-category solutions, seasonal, site experience and product teams

Qualification

Marketing strategyDigital media experienceCreative solutionsData analysisProject managementTeam leadershipBusiness writingVisual presentationCommunication skillsCollaboration

Required

8+ years of marketing or creative experience especially in digital media and marketing in the multi-brand retail industry, or at tech platforms, ad agencies, brands, or media companies

College degree - BA or BFA preferred in Marketing, Design or Advertising

Creative and strategic marketer with the talent to conceptualize novel ideas and innovative approaches to work

Demonstrated expertise developing and executing customer-facing communications and reports

Deep understanding of current digital and social trends and the competitive landscape

Experience building strong, collaborative, and trusting relationships with sales, product, marketing and operations

The drive to excel and succeed, coupled with self-motivation and effective project management skills, are essential

Excellent communication & presentation skills, both written and verbal

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field