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Haleon · 2 days ago

Associate Brand Manager, Benefiber

New Jersey, United States

Full-time

Hybrid

Entry, Mid Level

$111K/yr - $138K/yr

2+ years exp

Haleon is a purpose-driven consumer company focused on everyday health. The Associate Brand Manager will develop and implement brand strategies for Benefiber, drive marketing effectiveness, and collaborate with cross-functional teams to enhance consumer engagement and sales.

ConsumerHealth CareMedical

Responsibilities

Assist in the development of short- and medium-term brand strategy for Benefiber

Support Social Connected Commerce to drive consumers down the purchase funnel

Measure performance and identify drivers and drainers across the business to drive marketing effectiveness and consumption growth

Partner with cross functional teams to deliver best in class forecasting

Develop strategies, tactics, and lead execution of national brand programs, including consumer promotion, social media, digital ecosystem management, and shopper programs designed to engage consumers at retail

Develop and manage all packaging graphics updates

Help drive e-commerce strategy and tactics in line with brand strategy

Help execution of robust innovation pipeline

Qualification

Consumer Product GoodsBrand Strategy DevelopmentDigital MarketingAnalytical SkillsE-commerce StrategyProject ManagementMBAVendor ManagementInnovation PipelineSocial Media Management

Required

Bachelor's Degree in business and/or marketing

2+ years prior industry experience in consumer product goods (CPG) or pharmaceutical

Preferred

MBA

Demonstrated analytical ability to understand and report data to drive business decisions

Previous experience working with and/or managing vendors and agency partners

Prior experience in the following areas: Revenue growth management, route-to-market planning and analysis, category or shopper marketing, CPG sales, profit and loss analysis and performance against plan, brand/package contribution, brand portfolio management, and changes in packaging

Project Management Experience

Digital & Influencer Marketing Experience

Commercialization Experience (New Item Launch Experience)