Churchill Downs Racetrack · 2 days ago
Senior Mgr, Social Media
Louisville, KY
Full-time
Onsite
Mid, Senior Level
4+ years expChurchill Downs Racetrack is seeking a Senior Manager of Social Media to lead the execution and optimization of social media strategy for both the Churchill Downs and Kentucky Derby brands. This role requires a proactive organizer and a strategic thinker who excels in using analytics to guide performance-driven storytelling while collaborating with various departments to enhance brand engagement.
EventsRecreationSports
Responsibilities
Lead the implementation of social media strategies aligned with Churchill Downs and Kentucky Derby brand goals and the fan engagement lifecycle
Develop, oversee, and maintain a detailed social content calendar that reflects major brand moments, trends, cultural tentpoles, and evergreen storytelling
Work cross-departmentally to coordinate content initiatives with ticketing, partnerships, racing, and community teams
Provide clear leadership and mentorship to direct reports, freelancers, or agency partners involved in content production
Oversee the creation, curation, and publication of social content across platforms (Instagram, TikTok, X, Facebook, LinkedIn, YouTube, Pinterest)
Proactively manage workflows, deadlines, and approvals for a high-volume content schedule
Monitor social platforms in real time, engaging directly with fans to foster community, respond to fan sentiment, and elevating the brand's voice
Use tools such as Sprout Social, Google Analytics, and native insights to report on KPIs, distill performance data, and make data-informed recommendations
Champion platform innovation and stay current on social trends, platform updates, and emerging content formats
Collaborate with internal content creators and external agencies, ensuring content is on-brand and optimized for each platform’s unique audience and tone
Identify and capitalize on key moments throughout the racing calendar that support year-round brand relevance and revenue goals
Build presentations and performance reports for internal stakeholders and leadership
Support Derby Week and live event coverage, including on-site social content management, real-time storytelling, and influencer coordination
Qualification
Required
Bachelor's degree in Business, Communications, Journalism, Marketing, or equivalent experience
4-6 years in professional social media marketing with a proven track record managing brand accounts
Experience leading and managing a team of content creators or social contributors
Expertise in social platforms including X (Twitter), Instagram, Facebook, TikTok, LinkedIn, Pinterest, and YouTube
Proficiency in analytics tools (Sprout Social, Google Analytics, native platform insights)
Exceptional writing and editing skills with the ability to match brand voice and tone
Flexible schedule including ability to work evenings, weekends, holidays, and extended hours during Derby Week and live racing seasons
Ability to work on-site at Churchill Downs and travel as needed
Must successfully pass a background check
Proactive Organizer
People-First Leader
Strategic Executor
Preferred
Demonstrated understanding of the sports, live events, or equine industries
Company
Churchill Downs Racetrack
Horse racing in Kentucky dates back to 1789, when the first race course was constructed in Lexington.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Casey (Cook) Ramage
VP of Marketing and Partnerships
Chad Waits
Senior Director of Partnership Development
Recent News
2025-12-16
MarketScreener
2025-12-16
Business Wire
2025-10-25
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