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Publicis Groupe · 5 days ago

Associate Planner, Paid Social

Boston, MA

Full-time

Hybrid

Entry Level

$50K/yr - $71K/yr

1+ years exp

Publicis Groupe is a leading global marketing and communications company, and they are seeking an Associate Media Planner for Paid Social. In this role, you will work across various social platforms to plan, implement, manage, and optimize data-driven campaigns while collaborating with cross-functional teams to enhance client strategies.

AdvertisingMarketingPublic Relations

Responsibilities

Serve as a member of a cross-functional client team to understand goals and translate them into a paid social media strategy across all platforms and devices

Partner with Media Planning, Social Strategy, and Strategy & Analytics groups to understand the role of paid social within the larger paid media campaign, as well as the organic social strategy

Support your team in flawlessly running paid media in API partner platforms and directly in social platforms. Responsible for campaign setup, trafficking, ongoing optimization, and reporting that meets and exceeds client goals

Stay up to date on new ad products and technology advancements, understanding how to translate them to deliver on business goals

Work with the Strategy & Analytics team to use real-time data, testing, and campaign learnings to effectively optimize and manage campaigns. Collect insights to share back with internal and client teams

Leverage planning and forecasting tools within platforms to inform budgets, bid strategies, and target audiences

Produce clear communication for internal teams regarding campaign performance, recommendations and expected deliverables

Work flexible hours to adapt to the real-time nature of the social space. Be available 'on call' during non-business hours for posting and optimizing as needed

Qualification

Paid Social Media StrategyData-Driven CampaignsSocial Media PlatformsExcelProject ManagementGenerative AI ToolsCollaboration SkillsCommunication SkillsPositive Attitude

Required

Superior collaboration and teamwork skills; experience working with cross-functional teams

Effective at project management and ability to re-prioritize while operating within a fast paced environment, while maintaining attention to detail

Intermediate to advanced skills in Excel

Excellent verbal and written communication skills

Positive attitude and able to work independently, as well as part of a team

Bachelor's Degree Required

1+ years' experience working in self-service capacity within social platforms

Preferred

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation