The Leona Group · 1 day ago
Marketing Coordinator
Okemos, MI
Full-time
Onsite
Entry Level
3+ years expThe Leona Group is focused on supporting schools in their marketing strategies to enhance student and staff recruitment and retention. The Marketing Coordinator will develop and implement marketing and social media strategies, manage communications, and support schools in utilizing digital platforms effectively.
Staffing & Recruiting
Responsibilities
Develop, implement and support the schools’ use of the Brand Kit, including effective use of brand standards, enrollment posts, event promotion, and student, family, and/or community engagement
Facilitate regular professional learning opportunities for all schools based on data collection, enrollment data, and trends across all schools’ social media platforms
Provide additional social media support to schools that struggle to meet enrollment targets and/or have an underdeveloped social media presence, including the use of a social media content calendar
Build and manage primary enrollment campaigns on social media (includes landing pages). Ad copy and creative refreshed monthly
Build and manage secondary enrollment campaigns on social media, specific to the enrollment and student engagement needs of each campus. Ad copy and creative refreshed monthly
Collect and share relevant data with site and system leadership, provide professional learning opportunities to maximize the use of data analytics to measure the success of social media platforms
Support, help develop and monitor schools’ social media platforms and websites and provide regular feedback to site and system leadership regarding the company's Social Media & Website expectations
Oversee and manage company's social media platforms and website updates
Support schools in use of student information software to promote regular communication between schools and families, includes managing automated attendance calls regarding student attendance and family engagement
Support the company's departments in communication needs
Prepare and send press releases as needed
Other duties as assigned
Qualification
Required
Familiarity with digital platforms such as Constant Contact, Google Suite, Excel, Zoom, social media accounts, and Canva
Excellent attention to detail
Strong organization skills. Able to manage multiple projects simultaneously
Critical and creative problem-solving skills
Excellent communication skills, both written and spoken
Self-motivated with a strong sense of ownership and accountability
Bachelor's degree in Marketing, Communications, or a related field, or high school diploma with at least 3 years of marketing experience preferred
Company
The Leona Group
The Leona Group (TLG) provides a full complement of education management services.
1001-5000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase