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CLARK · 3 days ago

Senior Martech & Ad Operations Manager (m/f/d)

United States

Full-time

Remote

Mid, Senior Level

4+ years exp

CLARK is a world-leading insurtech company seeking a Senior Martech & Ad Operations Manager to lead the strategy, implementation, and optimization of their marketing and advertising technology stack. This role involves owning the core Martech and AdTech platforms and enabling scalable growth across core channels through effective management of tagging, tracking, and audience activation.

Financial ServicesInsuranceInsurTech

Growth Opportunities

Responsibilities

Own the end-to-end MarTech and AdTech roadmap aligned with Clark’s growth and retention objectives

Evaluate, select, and manage tools across Paid Media & CRM, marketing automation, consent management and attribution

Enable use of first- and third-party data to allow for advanced segmentation, personalisation, and trigger-based comms in a privacy first cookie light environment

Partner with data teams to design and optimize customer data flows across acquisition, onboarding, and lifecycle touchpoints

Support paid media teams with tagging, tracking, and audience activation across search, social, display, and programmatic channels

Support with attribution model logic and measurement frameworks to assess channel performance and ROI and efficiency KPI’s

Improve conversion tracking across web, app, and offline journeys

Act as a key partner to Marketing, Product, Data, and Analytics teams

Translate business requirements into technical solutions and clear documentation

Support with management of external vendors, agencies, and technology partners

Qualification

MarTechAdTechPerformance marketingMarketing automationData-driven growthAnalytics & trackingGoogle AdsAttribution modelsStakeholder managementAnalytical mindsetCommunication skills

Required

4+ years of experience in MarTech, AdTech, or Marketing Technology roles

Strong background in performance marketing, marketing automation, and data-driven growth

Hands-on experience with tools such as: Analytics & tracking (e.g., GA4, GTM, MMP's (Adjust) server-side tracking), Ad platforms (Google Ads, Meta, programmatic DSPs), Solid understanding of attribution models and consent frameworks, CDPs & data pipelines

Strong stakeholder management and communication skills

Ability to translate complex technical concepts into business value

Structured, analytical mindset