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Life Extension · 2 days ago

Marketing Specialist - B2B

Florida, Fort Lauderdale, FL, US

Full-time

Hybrid

Senior Level

5+ years exp

Life Extension is a company focused on health and wellness, and they are seeking a Marketing Specialist to support their wholesale (B2B) marketing initiatives. This role involves planning and executing marketing programs, collaborating with internal and external partners, and developing materials to drive brand awareness and sales growth.

Dietary SupplementsHealth CareHealth DiagnosticsMedical

Responsibilities

Planning and execution of various wholesale marketing programs to support the sales team and drive sales with wholesale customers

Plan and execute marketing initiatives and sales enablement materials (catalogs, ads, email campaigns, sales flyers, digital assets, trifolds) from concept to on-time, execution including objective setting, creative brief, project set-up and coordination, proofing, and approvals

Coordinate cross‑functional development and production of Point of Service (POS) materials, managing artwork, vendors, timelines, and distribution to support marketing initiatives and ensure brand‑aligned execution to effective drive shopper engagement

Assist in development of customer lifecycle programs to provide relevant communications that nurture new wholesalers with the goal of driving purchases, expand product sales of existing customers, and reactivate inactive customers

Provide key insights that will assist with the development of wholesale website enhancements to improve user experience with the goal of generating more traffic and sales growth in this channel

Liaise with outside vendors, establishing timeline of all key tasks/ milestone deliverables in project management system and ensure projects are within budgeted scope

Collaborate with internal partners, salesforce, cross-functional partners to define scope of assigned tasks, timing, scheduling, and overall expectations of project goals

2 onsite days per week is an essential function of this position

Perform additional duties as needed

Qualification

B2B Marketing ExperienceCampaign ManagementProject Management SoftwareMicrosoft OfficeResourcefulFlexibleAdaptiveCommunication SkillsDetail-orientedTeam Player

Required

Bachelor's degree in Marketing, Communications, or related field preferred

5+ years of marketing experience, preferably in a B2B environment

Experience working with a variety of marketing facets including campaign management through digital (email & website marketing) & print as well as sales enablement programs/materials to support the sales force

Ability to develop and manage simultaneous projects/priorities in a deadline-orientated environment, executing responsibilities accurately and efficiently

Proficient in Microsoft Office

Knowledge of project management concept and software (i.e. Adobe WorkFront) is desirable

Highly detail -oriented with superior organizational and follow-up skills

Team player with a positive attitude who works well cross-functionally

Resourceful, self-starter who takes initiative to learn processes and get things done with little supervision

Flexible, adaptive, with the desire to embrace/ champion change

Excellent verbal and written communication skills