Twilio · 5 days ago
Conversion Rate Optimization Specialist
United States
Full-time
Remote
Mid, Senior Level
$97K/yr - $121K/yr
5+ years expTwilio is a company focused on shaping the future of communications and delivering innovative solutions. They are seeking a Conversion Rate Optimization Specialist to support A/B testing and personalization efforts aimed at improving conversion rates across various digital touchpoints, collaborating with multiple teams to optimize user experiences.
Enterprise SoftwareMessagingMobile AppsSMSSoftware
Responsibilities
Execute a CRO roadmap built on data, insights, and hypotheses in close collaboration with the CRO Director
Independently configure, implement and QA experiments using Adobe Target and personalization tools like VWO; including front-end-coding where needed. Collaborate with the web engineering team to scope and deliver more complex test variations, ensuring robust site tagging, and to resolve technical blockers
Optimize pages and forms to improve full-funnel performance across digital touchpoints
Use user research and data to inform test concepts and experiment variants
Assess test feasibility and recommend execution approaches, balancing business priorities, resources and technical constraints
Translate UX strategies and wireframes into test-ready variants
Work with Marketing Analytics team to define and create audiences
Build, QA, and launch personalization experiments in coordination with cross functional teams/initiatives
Define, monitor, and analyze success metrics for all experiments, ensuring proper data validation and instrumentation for robust experiment tracking
Share test results and insights with Marketing and cross-functional partners
Manage testing timelines and backlog
Work with site authors to ensure winning variants are implemented and scaled across the site, documenting outcomes and lessons learned
Qualification
Required
5+ years of experience executing A/B testing and personalization frameworks with a strong understanding of web funnel performance
Comfort editing HTML, CSS, and JavaScript to implement
Strong analytical skills to interpret data, monitor site performance, and generate insights
Experience with Adobe Experience Manager website instrumentation
Familiarity with Adobe Target, Mutiny, VWO and data visualization tools (GA4, Looker, Tableau, etc.)
Proven collaboration with Marketing and Engineering teams
Strong design sensibility, understanding of technical trade-offs, and awareness of B2B user behavior and customer psychology behind conversion decisions
Effective communication skills across diverse teams and organizational levels
Preferred
Experience in B2B environments or companies with similar acquisition flows
Familiarity with Twilio products, like CDP
Benefits
Competitive pay
Generous time off
Ample parental and wellness leave
Healthcare
A retirement savings program
Health care insurance
401(k) retirement account
Paid sick time
Paid personal time off
Paid parental leave
Company
Twilio
Twilio is a cloud communication company that enables users to use standard web languages to build voice, VoIP, and SMS apps via a web API.
5001-10000 employees
H1B Sponsorship
Twilio has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (215)
2024 (168)
2023 (209)
2022 (369)
2021 (264)
2020 (157)
Funding
Current Stage
Public CompanyTotal Funding
$614.42MKey Investors
Founders Circle CapitalBessemer Venture PartnersUnion Square Ventures
2021-07-28Post Ipo Equity· $378.22M
2017-03-08Post Ipo Equity
2016-08-01Post Ipo Equity
Leadership Team
Khozema Shipchandler
Chief Executive Officer
Aidan Viggiano
Chief Financial Officer
Recent News
2025-12-29
2025-12-24
2025-12-18
Company data provided by crunchbase