Twilio · 1 day ago
Sr. Manager, Global Events (Event Strategy & Audience Engagement)
United States
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
$151K/yr - $189K/yr
8+ years expTwilio is a company shaping the future of communications, delivering innovative solutions to businesses worldwide. They are seeking a Senior Manager to lead event growth strategy, audience engagement, and operational excellence for their global events portfolio.
Enterprise SoftwareMessagingMobile AppsSMSSoftware
Responsibilities
Develop and lead growth strategies that accelerate audience acquisition, attendance, and engagement across global and regional events
Partner with digital marketing, field, product marketing, DevNet, Twilio.org and sales to align demand generation programs to event growth goals
Create segmentation, targeting, and messaging frameworks that improve pipeline impact and event ROI
Establish and refine KPIs to drive predictable, scalable event growth
Own the development, structure, and quality of the agenda and content across global events, including keynotes, sessions, demos, customer stories, and thought leadership tracks in partnership with PMM
Collaborate with product marketing and executive teams to shape narratives aligned with business priorities and GTM initiatives
Own content frameworks, track definitions, speaker selection processes, and content quality standards across regions and program tiers
Ensure consistent storytelling and audience relevance across all global and regional events including market trends and regional insights
Lead end-to-end acquisition planning, including channel mix, messaging, creative alignment, landing pages, email journeys, and broader promotional strategies
Drive cross-functional alignment with performance marketing and field teams and ensure integration between acquisition strategies and sales/GTM activation plans
Establish performance targets and optimize campaign conversion across the registration funnel, using analytics to improve engagement and reduce drop-off
Partner with growth, digital, and field marketing teams to define target audiences, segmentation, messaging, and promotional plans to increase attendance and expand audience reach
Oversee the shared service functions that enable scalable global event execution, including:
Manage platform roadmap, data requirements, user experience, and optimization
Oversee architecture, UX, content updates, localization workflows, and digital event experiences
Evaluate and manage event tech tools supporting content delivery, attendee experience, and operational efficiency
Lead vendor strategy and workflows for speaker, attendee, executive and staff housing and transport
Own performance dashboards, KPIs, reporting frameworks, post-event analysis, and executive readouts
Develop communications that support internal alignment, speakers, partners, and attendees across the lifecycle of each event
Build and maintain enablement resources for GTM teams including messaging guides, promotional kits, activation playbooks, and post-event follow-up guidance
Communicate to ensure GTM stakeholders have clear visibility into event strategy, key messages, timelines, programming, and expectations of business outcomes
Facilitate strategic input sessions with executives and business units to align event content and experiences with business priorities
Collaborate with Flagship Events lead and assist facilitation of strategic review sessions with executives to drive alignment across content, growth plans, and business outcomes
Lead and mentor a global team spanning content programming, operations, analytics, digital experience, and communications
Foster a culture of innovation, operational excellence, creativity, collaboration, continuous improvement and share accountability
Manage budgets, resources, timelines, and cross-functional workflows across the events ecosystem
Partner with regional event owners to ensure consistency, scalability, and shared best practices
Qualification
Required
8+ years of experience in event marketing, audience acquisition, and campaign management or related fields, global event experience in B2B technology strongly preferred
Proven success leading event campaigns, multi-channel acquisition strategies and leading large-scale event content programs that enhance attendee experience and drive business outcomes
Strong storytelling skills with the ability to translate technical content into engaging messaging for multiple audiences
Strong analytical skills with the ability to translate insights into strategy and executive-level recommendations
Deep understanding of event technology platforms, digital experiences, data capture workflows, and operational infrastructure
Experience managing high-performing teams and cross-functional collaboration. Demonstrated success leading teams, managing stakeholders, and navigating matrixed organizations
Ability to operate at both strategic and tactical levels, with strong attention to detail and passion for excellence
Excellent communication, stakeholder management, and project management skills
Data-driven mindset with a focus on metrics, ROI, and continuous improvement
Proficiency with Salesforce, Tableau, Marketo, Swoogo and presentation tools (Google Workspace); SEO and content marketing experience a plus
Willingness to travel as needed for event planning and execution
Benefits
Health care insurance
401(k) retirement account
Paid sick time
Paid personal time off
Paid parental leave
Company
Twilio
Twilio is a cloud communication company that enables users to use standard web languages to build voice, VoIP, and SMS apps via a web API.
5001-10000 employees
H1B Sponsorship
Twilio has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (215)
2024 (168)
2023 (209)
2022 (369)
2021 (264)
2020 (157)
Funding
Current Stage
Public CompanyTotal Funding
$614.42MKey Investors
Founders Circle CapitalBessemer Venture PartnersUnion Square Ventures
2021-07-28Post Ipo Equity· $378.22M
2017-03-08Post Ipo Equity
2016-08-01Post Ipo Equity
Leadership Team
Khozema Shipchandler
Chief Executive Officer
Aidan Viggiano
Chief Financial Officer
Recent News
2025-12-29
2025-12-24
2025-12-18
Company data provided by crunchbase