Alexandria Transit Company (DASH) · 5 days ago
Digital Marketing and Content Designer (50854)
Alexandria, VA 22314
Full-time
Onsite
Mid Level
3+ years expAlexandria Transit Company (DASH) is seeking a Digital Marketing & Content Designer responsible for developing and executing their digital strategy. The role involves brand management, social media management, content creation, graphic design, and website management to enhance public engagement and brand awareness.
Public TransportationTransportationTravel
Responsibilities
Develops and executes DASH's social media strategy across platforms (Facebook, X, Instagram, LinkedIn, and YouTube) to increase engagement and reach
Creates engaging and visually appealing content (images, videos, and graphics) for social media and DASH’s website
Creates and updates the digital media content calendar, ensuring timely and relevant content delivery
Monitors social media analytics and website performance to measure success and develop strategy adjustments
Builds and maintains a strong online community through interaction with followers by responding to comments and messages in a timely manner
Safeguards and promotes DASH's brand identity across all digital and print materials
Develops and maintains brand guidelines and style guides to ensure consistency in brand messaging and visual representation
Designs and produces a variety of marketing materials, including brochures, flyers, posters, bus ads, and Ride Guides
Manages DASH’s website, ensuring content is up-to-date, user-friendly, and visually appealing
Leads the production process for print and digital materials, including vendor collaboration and quality control
Creates advertising materials for DASH buses, maintains an advertisement inventory, and supports the Advertising Program
Provides communications support during emergency response. Emergencies include but are not limited to extreme weather and climate events, major road closures, significant adjustments in transportation services, and accidents/incidents
Supports the coordination of events and meetings as needed
Cooperatively and effectively performs other related duties and tasks as assigned
Qualification
Required
Bachelor's Degree in Design, Marketing, Communications, or related field
Minimum of 3 years of previous marketing and/or design experience
Experience with WordPress or similar web content management systems
Experience with Adobe Creative Cloud or similar design software
Experience in social media management and content creation
Advanced proficiency in design software (Adobe Creative Suite), digital marketing tools, social media platforms (Facebook, X, Instagram, LinkedIn, and YouTube), Google Analytics, Hootsuite, and WordPress
Advanced proficiency in Microsoft Office including Word, Excel, Outlook, and PowerPoint
Strong knowledge, experience, and skills in graphic design, photography, and videography
Strong understanding of social media platforms and digital trends
Experience and strong knowledge in digital marketing and website management
Excellent communication and interpersonal skills
Excellent customer support and customer relations skills
Ability to manage multiple priorities in a fast-paced environment
Ability to maintain a professional and positive attitude
Passion for storytelling and creating engaging content
Make independent decisions within scope of responsibility
Work a flexible schedule to include occasional evening and weekend hours
Extended periods of sitting in an office environment
Travel locally to attend meetings, events, and other related activities
Ability to lift up to <50 lbs such as storage boxes, photography equipment, materials for marketing events (signs, posters, giveaways), and other equipment as needed
Preferred
Experience in professional photography and videography
Any combination of experience and education may be considered in lieu of advanced education
Bilingual in Spanish and/or Amharic
Company
Alexandria Transit Company (DASH)
Alexandria Transit Company's (ATC) DASH system provides safe, reliable, and courteous bus service within the City of Alexandria, and connects with Metrobus, Metrorail, Virginia Railway Express, and all local bus systems.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Joshua Baker
Chief Executive Officer
Raymond Mui
Chief Infrastructure and Development Officer
Company data provided by crunchbase