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Reynolds American Inc. · 3 days ago

Senior Manager - Marketing Performance & ROI

Winston-Salem, NC

Full-time

Onsite

Senior Level

5+ years exp

Reynolds American is evolving into a global multi-category business, and they are seeking a Senior Manager – Marketing Performance & ROI. This role focuses on measuring, interpreting, and optimizing marketing effectiveness across all consumer touchpoints, requiring strong analytical and marketing expertise to guide investment decisions and improve campaign performance.

ConsumerManufacturingTobacco

Responsibilities

Measure marketing effectiveness across media, trade, shopper, sponsorships, and owned channels

Business impact modeling using Marketing Mix Models (MMM) and Multi-Touch Attribution (MTA)

Performance reporting Deliver dashboards and readouts linking marketing KPIs to revenue, profit, and brand health

Budget optimization Guide resource allocation based on marginal ROI and payback analysis

Experimentation & test design Lead A/B tests and lift studies to validate campaign impact

Forecasting and benchmarking Predict ROI for future campaigns and benchmark against industry standards

Continuous improvement Standardize measurement practices and implement governance for impact tracking

Qualification

Marketing analyticsMarketing Mix ModelsMulti-Touch AttributionStakeholder managementData synthesisBudget optimizationExperimentation designForecastingContinuous improvementDigital marketing knowledgeOffline marketing knowledgeCommunication skillsCross-functional collaboration

Required

Bachelor's degree required; advanced degree preferred

5+ years in marketing analytics, financial analysis, or commercial strategy (CPG experience preferred)

Strong understanding of marketing mix modeling, ROI frameworks, and brand lift measurement

Ability to synthesize complex data into concise narratives for executive decision-making

Excellent stakeholder management and communication skills

Knowledge of both digital and offline marketing channels

Preferred

advanced degree preferred

CPG experience preferred

Benefits

401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.

Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent

Company contributes an additional three percent to 401(k) whether employee participates or not

Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)

Health Savings Account start-up contribution for employees who elect the high deductible health plan

Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year

Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents

Company paid life insurance of 1x annual base pay ($50,000 minimum)

Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)

Voluntary insurances offered at group rates employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance

Tuition reimbursement and student loan support

Dependent Scholarship Programs

Free confidential personal financial counselling service

On-site health centers and 24/7 fitness centers at certain company locations

A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice

Health-care concierge service

Volunteer service opportunities

Extensive training opportunities

Company vehicle for eligible employees

Mobile phone allowance for eligible employees

Paid Leave

Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)

Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).

Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)

Paid Parental Leave + temporary reduced work schedule opportunity

Funeral Leave

Short-Term Disability Leave

Long-Term Disability Leave

Jury Duty Leave

Military Leave

Released Time for Children’s Education

Community Outreach Leave

Other paid leave benefits, as required by state or local law