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Gumshoe AI · 1 week ago

Growth Marketer

United States

Full-time

Remote

Mid, Senior Level

$100K/yr - $125K/yr

4+ years exp

Gumshoe AI is focused on developing tools that aid marketers in understanding AI-driven search tools. They are seeking a Growth Marketer to manage growth, lifecycle, and go-to-market strategies in collaboration with Product and Revenue teams, playing a crucial role in shaping the company’s marketing efforts.

Artificial Intelligence (AI)Generative AIInformation Technology

Responsibilities

Build a strong understanding of Gumshoe’s users, buyers, and ideal customer profiles

Develop and refine clear positioning and messaging around AI search visibility and GEO

Translate customer insights into compelling narratives, content, and GTM direction that support growth and sales

Design and run acquisition programs that drive net-new self-serve signups

Improve activation, onboarding, and early usage by partnering closely with Product

Experiment with messaging and channels to increase visitor-to-signup and signup-to-value conversion

Own lifecycle programs that help users reach value quickly and consistently

Support paid conversion, retention, and expansion through targeted campaigns and experimentation

Own and evolve Gumshoe’s marketing systems, data, and reporting infrastructure

Build workflows that connect product usage and account signals to segmentation and outreach

Provide clear performance insights to Product and Leadership to inform decision-making

Collaborate closely with Product, Revenue, and Customer Success to align on growth strategy and execution

Qualification

B2B SaaS marketingGrowth marketingProduct marketingCRM platformsAnalytics toolsSEO toolsEarly-stage startup experienceCommunicationCross-functional collaboration

Required

4–6+ years of experience in B2B SaaS marketing, growth, or product marketing

Experience driving acquisition, activation, and lifecycle programs

Strong familiarity with modern marketing systems, analytics, and GTM tooling, such as: CRM and automation platforms (e.g., HubSpot familiarity a plus), Analytics and attribution tools (e.g., Google Analytics, Posthog), Data enrichment and GTM tooling (e.g., Clay, Clearbit, Apollo, ZoomInfo), Automation and workflow tools (e.g., Zapier, n8n), SEO and content tooling (e.g., Ahrefs, Semrush, Google Search Console)

Strong written and verbal communication skills