Apply on Employer Site

NCQA · 1 week ago

Director, GTM Strategy & Execution

Washington, DC

Full-time

Onsite

Director/Executive

$160K/yr - $180K/yr

7+ years exp

NCQA is seeking a Director of Go-To-Market Strategy & Execution who will serve as a strategic partner to Sales and Marketing leaders. The role focuses on translating strategy into executable plans, ensuring effective market engagement and growth through structured execution and communication of priorities.

AdvertisingHealth CareHospital

Responsibilities

Capture outputs from workshops, strategy sessions, and cross-functional planning efforts and translate them into clear internal strategies, plans, and execution roadmaps

Build the actual plans, timelines, materials, and frameworks required to move work forward

Drive follow-through by coordinating owners, tracking progress, resolving blockers, and ensuring agreed strategies are implemented

Lead hands-on GTM planning and pull-through for new offerings and priority initiatives, organizing inputs from Sales, Marketing, Product, Operations, and other stakeholders

Develop practical launch plans that Sales and Marketing can execute against, reflecting healthcare market realities and long sales cycles

Identify execution risks or gaps early and actively course-correct

Directly develop sales-ready messaging, positioning, and materials for offerings and strategic initiatives, including core narratives, talk tracks, and launch decks

Build and maintain executive- and customer-facing presentations used by Sales and Marketing leadership

Personally own and produce Sales and Marketing executive-level presentations

Manage the executive-level company GTM KPI framework, including metric definitions, targets, and reporting cadence, in collaboration with business units and reporting teams

Synthesize data from Sales Ops, Marketing Ops, Finance, and other teams into clear insights, implications, and recommended actions

Act as a hands-on thought partner to the SVP of Market Engagement & Growth, translating discussions, brainstorms, and decisions into concrete outputs and execution

Ensure ongoing alignment across Sales and Marketing leadership on priorities, messaging, and progress

Continuously improve GTM planning, reporting, and execution processes to support scale and effectiveness

Qualification

Go-to-market strategyHealthcare industry experienceSalesMarketing fundamentalsExecutive-level presentationsData synthesisAnalytical mindsetCollaborative partnerHighly organizedCommunication

Required

7-12+ years of experience in go-to-market strategy, marketing, or related roles with direct, hands-on exposure to both sales and marketing

Demonstrated understanding of sales and marketing fundamentals, including sales processes and pipeline dynamics, customer engagement models, demand generation, messaging and positioning, and the role marketing plays in supporting GTM execution

Experience in the healthcare industry

Proven ability to translate complex healthcare offerings and market dynamics into practical GTM plans, positioning, and sales-ready materials

Proven ability to develop executive-level presentations that translate complex strategy, data, and market dynamics into clear, decision-ready stories

Strong capability to synthesize quantitative and qualitative data into compelling narratives that drive alignment and action

Track record of operating as a hands-on contributor, building plans, presentations, and reporting directly

Highly adaptable and comfortable juggling multiple priorities, with the ability to quickly shift between initiatives, contexts, and levels of detail while maintaining focus on what matters most

Comfortable partnering closely with senior leaders and driving execution in matrixed organizations

Strategic thinker with strong execution discipline

Excellent written and verbal communication skills

Advanced presentation and storytelling capabilities

Analytical mindset with the ability to translate data into insight

Highly organized, proactive, and comfortable operating with ambiguity

Collaborative partner

Benefits

This position is eligible for an annual incentive bonus, payable in accordance with policy.

Click here for employee benefit information.

Company

NCQA

At NCQA, we are driven by a clear mission to improve the quality of health care and a vision of better health care, better choices, and better health for everyone.

Founded in 1990

Washington, District of Columbia, USA

201-500 employees