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ISC2 · 1 day ago

Sr. Manager, Marketing Operations

United States

Full-time

Remote

Senior Level, Lead/Staff

8+ years exp

ISC2 is a leading nonprofit member organization for cybersecurity professionals, dedicated to creating a safe and secure cyber world. The Sr. Manager of Marketing Operations will oversee the marketing operations team, focusing on enhancing automation capabilities, managing the martech stack, and providing actionable insights to improve marketing performance.

AssociationCyber SecurityEducationNon ProfitSecurity

Responsibilities

Lead the ongoing integration and system optimization of Salesforce Marketing Cloud, with Salesforce Sales Cloud systems expertise to enable for true integration and transparency between systems

Mentor and guide the marketing operations team

Ownership of marketing reporting – collaborating with stakeholders across the business to collate data sources, manage dashboards and provide marketing teams with actionable insights and recommendations to improve marketing performance

Keep up to date on latest system upgrades/updates and convey changes of importance to the stakeholder user base

Lead the assessment and on-going training to improve overall system use and proficiency

Maintain a holistic view on all communications that are sent from multiple groups and systems, including Marketing Cloud, Salesforce, Commerce Tools, and Pearson VUE

Ownership of the ISC2 email calendar, connecting with stakeholders to ensure best practice on recency, frequency and email targeting to manage the customer experience

Collaborate with marketers, sales and comms team on ways of accelerating automation capabilities, increase team productivity and ensure quality across campaign development, measurement, and reporting

Oversee the development of comprehensive marketing automation journeys to mitigate competing messaging with targeted audiences

Oversee the marketing customization process, including the development of dynamic list and content

Deploy best practices in implementing lead grading, scoring, nurture and drip campaigns

Drive the improvement in tracking and reporting funnel conversion from Lead-MQL-SQL to Close Won/Loss

Explore social and advertising studio as well as other system capabilities to help improve implementation of cross-channel campaign strategies –

Support Salesforce client database maintenance and client profiling to enable for effective cross/upselling efforts

Qualification

Salesforce Marketing CloudSalesforce Sales CloudMarketing automationData analysisCRM expertiseContent Management SystemHTML/CSSAdvanced Microsoft OfficeAdobe Creative SuiteSalesforce.com certifications