minnow · 5 days ago
Content Strategist
Charleston, South Carolina Metropolitan Area
Full-time
Hybrid
Mid, Senior Level
3+ years expMinnow is a company focused on elevated family lifestyle, and they are seeking a Content Strategist to lead their content vision and brand storytelling. This role involves managing the content lifecycle, ensuring brand consistency across various channels, and enhancing community engagement through innovative content strategies.
Consumer GoodsSwimming
Hiring Manager
Vanina Ferulano
Responsibilities
Create comprehensive editorial and content strategies that support customer growth, engagement, and retention across all platforms and mediums
Develop world-class content that ensures consistency across digital, retail, print, experiential, wholesale, and social channels
Build campaign narratives, seasonal concepts, and ongoing editorial franchises that deepen customer connection and brand love
Be ahead of best practices and look for constant innovation topics
Maintain, own, and continuously refine the content calendar to align with marketing, merchandising, and business priorities
Lead the content development process: briefing creatives, providing visual + editorial inspiration, and overseeing execution from concept through delivery
Refine and innovate minnow’s social strategy to drive engagement, audience growth, and community building
Identify opportunities to enhance organic traffic, SEO performance, AEO, and community engagement through high-impact content
Present strategies, concepts, and performance learnings to leadership
Develop minnow’s presence in LLM’s (ChatGPT, Claude, Gemini, etc.) by creating content that’s favored by those platforms
Write clear, compelling, and consistent on-brand copy for all touchpoints in collaboration with the Content Director: web, email, social, paid media, video, SMS, print, experiential, blog, and customer-service templates
Bring seasonal inspiration, collection stories, and product artistry to life through elevated editorial and storytelling moments
Produce accurate, elevated product copy that supports ecommerce conversion and reflects design details and brand DNA
Conceptualize and write blog content designed to boost organic search, drive traffic, and enhance brand storytelling
Write press releases, media advisories, and internal brand messaging for PR and cross-functional alignment
Develop strategic selling angles for categories, promotions, and product expansions
Collaborate with the Head of Brand and Production on naming for colors, capsules, products, and seasonal campaigns
Act as a guardian of minnow’s brand voice, ensuring consistency across all customer touchpoints and internal communications
Refine and evolve the brand’s tone of voice, personality, and narrative frameworks in collaboration with the Founder and VP of Marketing
Maintain and continuously update brand voice guidelines and editorial standards
Partner with cross-functional teams — including Web, Ecommerce, Creative, Merchandising, and external agencies — to ensure brand consistency and execution excellence
Ensure every asset — email, social, influencer outreach, retail messaging, packaging, blog, paid media, and wholesale materials, GTMs — reflects minnow’s aesthetic and editorial integrity
Partner with Brand Coordinator and VP of Brand to ensure content planning, copy, and cadence for organic social
Develop weekly social concepts, storytelling frameworks, and creator guidelines based on go-to market decks
Guide Reels, Stories, static posts, and community-building content
Review grid planning for visual harmony and brand consistency
Integrate platform learnings, KPIs, and insights into ongoing strategy
Partner with Ecommerce & Digital teams to concept paid creative that aligns with business priorities
Brief designers, refine creative, and ensure messaging consistency across paid placements
Review and approve creative with the Founder; oversee Q/A before deployment
Collaborate with Brand, E-commerce, Product, and Creative to ensure cross-functional alignment
Develop proactive, strategic content calendars in alignment with the brand's linear calendar at least three months in advance to brief partners
Align key dates: launches, retail activations, partnerships, holidays, and sitewide moments
Build email themes based on marketing strategy
Outline weekly social plans
Manage workflow, approvals, asset briefings, and deadlines across teams
Provide monthly updates and daily adjustments as needed
Work with the founder to align her personal content calendar with key moments
Qualification
Required
3–6+ years in content strategy, editorial, copywriting, or brand marketing—preferably in lifestyle, fashion, kids, luxury, or consumer brands
Demonstrated experience building and leading brand voice, editorial frameworks, and content ecosystems
Exceptional writing, editing, and storytelling skills across all platforms
Strong creative intuition paired with data-driven decision-making
Proven ability to work with go-to-market decks
Proven ability to manage multiple priorities, calendars, and cross-functional initiatives
Experience overseeing designers, creators, and content production workflows
Familiarity with SEO, AEO, social best practices, and content performance analytics
Highly collaborative, organized, proactive, and comfortable working closely with founders
Company
minnow
Minnow is a contemporary children’s swimwear label and resort brand that embraces clean lines, simple details and crisp seaside breezes.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Morgan Smith
Founder & Chief Executive Officer
Company data provided by crunchbase