DevRev · 1 day ago
Global Campaign Management Leader
Palo Alto, CA
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expDevRev is building the next generation of AI native software infrastructure and collaboration tools for engineering teams. They are seeking a seasoned marketing leader who can architect and execute high impact demand campaigns at scale, defining and leading integrated marketing campaign strategy globally across the full funnel.
Artificial Intelligence (AI)CRMCustomer ServiceDeveloper APIsDeveloper PlatformSoftware
Responsibilities
Develop a 12–24 month demand generation roadmap aligned with revenue goals, GTM motions (enterprise, mid market), and ICP segments
Work cross-functionally to build, and scale a high caliber campaigns and operations across geographies and teams
Define KPIs, and establish dashboards to monitor campaign health, funnel conversion, ROI, and scalability
Act as the campaign “center of excellence,” evangelizing campaign best practices, experimentation mindset, and process rigor across the marketing organization
Architect multi touch, multi channel campaign journeys (email, paid media, webinars, content syndication, direct mail, conversational outreach, events, ABM plays)
Oversee campaign execution from brief, to build, to QA, to launch, to monitoring, to optimization and reporting, leveraging automation and AI tools to efficiently execute
Drive orchestration across channels to maximize reach, engagement, and conversion
Incorporate personalization, sequencing, account based motions (1 many, 1 few, 1 1) into your campaign mix using innovative approaches to drive personal engagement at scale
Ensure process discipline: campaign planning templates, SLAs, playbooks, QA checklists, tagging/tracking standards, and operational workflows
Manage budgets, vendor and agency relationships, contracting, and third party services for campaign support
Partner with Product Marketing to translate product features into compelling value stories, messaging, and content that fuel demand campaigns
Work with Digital Marketing to ensure media spend, paid acquisition, retargeting, and SEO/SEM tie into campaign flows
Sync with Sales, SDR/BDR, Field Marketing, and Customer Success to ensure smooth lead handoffs, SLAs, and follow up execution
Influence regional and local marketing teams to align campaign adaptation to regional nuances without diluting core messaging
Establish lead scoring, conversion tracking, funnel benchmarking, attribution models, and closed loop reporting
Continuously analyze campaign performance, identify bottlenecks, and iterate on campaign structure, creative, copy, segmentation, and channel mix
Run A/B and multivariate experiments to test messaging, offers, sequences, and channel touchpoints
Present campaign metrics, learnings, and recommendations to senior leadership and stakeholders
Qualification
Required
10+ years of experience in B2B SaaS or enterprise marketing with deep demand generation and campaign leadership roles
Proven track record of scaling demand generation operations in high growth, fast paced environments
Hands on experience in planning and launching large scale, multi touch, multi channel campaigns (ABM, email, paid, webinars, content syndication, events)
Strong analytical orientation with experience in funnel optimization, attribution modeling, performance measurement, and data driven decision making
Deep familiarity with marketing automation, CRM, ABM platforms, analytics/BI tools, and campaign orchestration technologies
Experience building and managing geographically distributed marketing teams (U.S., EMEA, APAC)
Excellent cross functional leadership skills — able to work effectively with Product, Sales, Field, Digital, Content, and Regional Marketing
High sense of urgency, bias toward action, ability to manage ambiguity, thrive in a scaling startup environment
Excellent communication, presentation, and storytelling skills — able to influence senior leadership and stakeholders
Preferred
Experience marketing AI, ML, developer tools, SaaS platforms, or technical products
Prior experience scaling marketing operations from startup to scale (for example 0 to 50M ARR)
Exposure to experiential or field marketing at scale (conferences, roadshows)
Company
DevRev
DevRev offers a cloud-based solution for both customer support and software development.
501-1000 employees
H1B Sponsorship
DevRev has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (9)
2024 (3)
2023 (1)
2022 (4)
2021 (5)
Funding
Current Stage
Late StageTotal Funding
$150.83MKey Investors
Dheeraj Pandey
2024-08-09Series A· $100.83M
2023-07-10Seed
2021-07-14Seed· $50M
Leadership Team
Manoj Agarwal
Co-founder and President
Mollie Holland
Vice President Customer Experience
Recent News
Morningstar.com
2025-12-11
Morningstar.com
2025-11-18
Company data provided by crunchbase