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Plymouth Rock Assurance · 1 day ago

Salesforce Marketing Cloud Developer

Boston, MA

Full-time

Onsite

Mid, Senior Level

$110K/yr - $130K/yr

5+ years exp

Plymouth Rock Assurance is a leading insurance company that manages over $2 billion in personal and commercial auto and homeowner’s insurance. They are seeking a Salesforce Marketing Cloud Developer to design, develop, and implement marketing automation solutions while collaborating with the Digital Strategy Team to enhance digital communication strategies.

Auto InsuranceFinancial ServicesInsurance

H1B Sponsor Likely

Responsibilities

Architect, design, and implement marketing automation solutions using Salesforce Marketing Cloud to support multi-channel campaigns and solutions

Implement marketing automation rules and triggers to personalize customer interactions

Develop dynamic content and personalized messaging for improved customer engagement

Ensure data integrity and quality within Salesforce Marketing Cloud, including data imports, cleansing, and segmentation

Integrate Salesforce Marketing Cloud with other systems to facilitate data synchronization leveraging API’s and SFTP file drops

Create and manage customer segments and data extensions for targeted messaging

Conduct A/B tests to measure effectiveness and continually optimize content, subject lines, and send times using Einstein and other available tools

Analyze communication performance data and provide recommendations for improvement

Create and maintain dashboards and reports to track key performance indicators (KPIs) related to email campaigns

Provide insights and recommendations based on data analysis

Ensure compliance with digital communication regulations, including CAN-SPAM and TCPA

Stay updated on industry best practices and implement them within the organization

Document configurations, processes, and best practices

Qualification

Salesforce Marketing CloudMarketing AutomationSQLAMPscriptSSJSAPI IntegrationsA/B TestingData ManagementProblem-solvingCommunication SkillsProject Management

Required

Bachelor's degree in Computer Science, Information Technology, Marketing, or related field is preferred

Salesforce Marketing Cloud Certification is a must (Certified Marketing Cloud Developer is preferred)

Minimum 5+ years' experience working in Salesforce Marketing Cloud/Exact Target, including implementation, administration, data architecture, and automation

Strong understanding of digital communication best practices, A/B testing, and marketing automation strategies

Advanced proficiency in SQL and data manipulation for segmentation and reporting

Strong working knowledge of AMPscript, SSJS, and API integrations

Excellent problem-solving and communication skills

Ability to work collaboratively with cross-functional teams and provide technical guidance to non-technical stakeholders

Strong project management skills and the ability to meet deadlines in a fast-paced environment

Stay updated on the latest trends and developments in the marketing technology landscape

Benefits

4 weeks accrued paid time off + 9 paid national holidays per year

Free onsite gym at our Boston Location

Tuition Reimbursement

Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)

Robust health and wellness program and fitness reimbursements

Auto and home insurance discounts

Matching gift opportunities

Annual 401(k) Employer Contribution (up to 7.5% of your base salary)

Various Paid Family leave options including Paid Parental Leave

Resources to promote Professional Development (LinkedIn Learning and licensure assistance)

Convenient location directly across from South Station and Pre-Tax Commuter Benefits

Company

Plymouth Rock Assurance

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If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities.

Founded in 2001

Boston, Massachusetts, USA

1001-5000 employees

https://www.plymouthrock.com

H1B Sponsorship

Plymouth Rock Assurance has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (11)

2024 (12)

2023 (6)

2022 (7)

2021 (5)

2020 (12)