Rockstar ยท 3 days ago
Growth Marketing Lead
United States
Full-time
Remote
Mid, Senior LevelRockstar is recruiting for a client that builds learning programs designed to turn practitioners into experts. The successful candidate will own growth across the organization's programs, focusing on creating technical content, running growth experiments, and scaling with AI-powered workflows.
Staffing & Recruiting
Responsibilities
Create technical content that drives conversion
Write compelling educational threads, posts, and emails on topics like enterprise AI architecture, GTM automation, LLM security, DeFi mechanisms
Ghostwrite for course creators and partners, translating their expertise & voice into content that builds audience and fills cohorts
Develop new course material and documentation as programs evolve
Run growth experiments constantly
Deeply understand & iterate on customer personas, product value props, and messaging
Design and execute experiments across channels (email, X, LinkedIn, community)
Measure what's working: separate signal from noise, identify leading & lagging indicators
Kill what isn't, double down on what is
Scale with AI workflows
Document the procedural & tacit knowledge involved in the work with concrete examples to onboard LLMs to the team's workflows
Leverage AI tools (or build custom workflows) to scale output and move faster - whether that's personalizing outreach, researching prospects, or repurposing content across formats
The ideal candidate should already be doing this for themselves and will now apply these skills within the team
Qualification
Required
Create technical content that drives conversion
Write compelling educational threads, posts, and emails on topics like enterprise AI architecture, GTM automation, LLM security, DeFi mechanisms
Ghostwrite for course creators and partners, translating their expertise & voice into content that builds audience and fills cohorts
Develop new course material and documentation as programs evolve
Run growth experiments constantly
Deeply understand & iterate on customer personas, product value props, and messaging
Design and execute experiments across channels (email, X, LinkedIn, community)
Measure what's working: separate signal from noise, identify leading & lagging indicators
Kill what isn't, double down on what is
Scale with AI workflows
Document the procedural & tacit knowledge involved in the work with concrete examples to onboard LLMs to the team's workflows
Leverage AI tools (or build custom workflows) to scale output and move faster - whether that's personalizing outreach, researching prospects, or repurposing content across formats
Growth experimentation mindset: The candidate has run real experiments before - not just 'tried some things.' They have opinions on sample sizes, attribution, and when to call a test. They are comfortable with ambiguity and can design their way out of it
Technical storytelling ability: They can take a complex topic - why evals matter for agentic AI, what makes a good Clay table, how Uniswap v4 hooks work - and turn it into content people actually want to read. They understand narrative structure: hooks, tension, payoff. Their writing doesn't sound like marketing
AI-native workflow builder: They use LLMs as thinking partners, not just autocomplete. They've built (or are eager to build) automations that combine AI with other tools to do things that would otherwise require a team. They're familiar with 'context engineering.'
Company
Rockstar
Rockstar blends human recruiters with GenAI to help small-to-midsize businesses hire professional talent for less than $1.5K per role.
Founded in 2023
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase