Plymouth Rock Assurance · 1 day ago
Salesforce Marketing Cloud Manager
Boston, MA
Full-time
Onsite
Mid, Senior Level
$120K/yr - $166K/yr
5+ years expPlymouth Rock Assurance is a leading insurance company that focuses on providing exceptional service and innovative technology solutions. They are seeking a Salesforce Marketing Cloud Manager to lead the strategy and execution of their Salesforce Marketing Cloud platform, drive customer engagement through personalized communication, and optimize digital experiences. The role involves managing a team, collaborating with cross-functional teams, and utilizing data-driven insights to enhance marketing efficiency.
Auto InsuranceFinancial ServicesInsurance
Responsibilities
Lead the administration, configuration, and optimization of Salesforce Marketing Cloud (SFMC)
Architect solutions across SFMC modules (Journey Builder, Mobile Studio, Cloud Pages, etc.) for email, SMS, and mobile campaigns
Oversee system integrations, data structure, AMPscript and SSJS scripting, and API use cases
Maintain compliance with digital communication regulations (CAN-SPAM, TCPA)
Serve as the Product Owner for SFMC—manage the vision, roadmap, and backlog to align with broader marketing and business goals
Collaborate with stakeholders to turn customer insights into automation strategies that drive acquisition, retention, and conversion
Manage and mentor a team of Marketing Cloud Developers - fostering professional growth and technical excellence
Partner with cross-functional teams in Marketing, IT, and Analytics to deliver seamless digital experiences
Design and launch multichannel customer journeys using automation tools and advanced data segmentation tactics
Run A/B tests and optimize performance using tools like Einstein Recommendations, analytics, and personalization features
Build dashboards and reports to track KPIs—such as open rates, click-through rates, and conversion performance
Use insights and root cause analysis to drive continuous improvement and marketing efficiency
Stay ahead of industry trends, emerging technologies, and platform enhancements
Identify new opportunities to enhance customer experience and improve ROI
Bring artificial intelligence into the day-to-day workflow to further improve team outcomes
Qualification
Required
5+ years of hands-on experience with Salesforce Marketing Cloud (including Journey Builder, Mobile Studio, Automation Studio)
Strong working knowledge of AMPscript, SQL, SSJS, and APIs
Proven success managing end-to-end marketing automation strategy and execution
Bachelor's degree in Marketing, Computer Science, Information Technology, or related field
Strong project management skills and ability to lead in a fast-paced environment
Experience using Jira to manage backlogs and organize work
Ability to communicate complex technical topics to business stakeholders
Preferred
Experience with Salesforce Data Cloud and Agentforce is a plus
Salesforce Marketing Cloud Certifications are preferred
Benefits
4 weeks accrued paid time off + 9 paid national holidays per year
Free onsite gym at our Boston Location
Tuition Reimbursement
Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)
Robust health and wellness program and fitness reimbursements
Auto and home insurance discounts
Matching gift opportunities
Annual 401(k) Employer Contribution (up to 7.5% of your base salary)
Various Paid Family leave options including Paid Parental Leave
Resources to promote Professional Development (LinkedIn Learning and licensure assistance)
Convenient location directly across from South Station and Pre-Tax Commuter Benefits
Company
Plymouth Rock Assurance
If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities.
1001-5000 employees
H1B Sponsorship
Plymouth Rock Assurance has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (11)
2024 (12)
2023 (6)
2022 (7)
2021 (5)
2020 (12)
Funding
Current Stage
Late StageLeadership Team
Bill Martin
President and CEO of Home Assurance
Max Malaret
Vice President of Claims - Independent Agency Auto Group
Recent News
Plymouth Rock
2025-10-14
2025-08-13
Company data provided by crunchbase