Payoneer · 3 days ago
Senior Marketing Manager - Demand Generation
United States
Full-time
Remote
Senior Level
$132K/yr - $179K/yr
5+ years expPayoneer is the global financial platform that connects underserved businesses to a rising global economy. The Senior Marketing Manager will drive the marketing funnel for the North America SMB business, focusing on acquisition, lead generation, and performance reporting.
B2BFinanceFinTechPayments
Responsibilities
Lead hands-on execution and optimization of Google, LinkedIn, and Meta paid media campaigns for B2B lead generation - from initial research and creative development to daily management and reporting
Design, manage, and optimize the entire customer journey: ad → landing page → forms and tagging → marketing automation workflows → SDR cadences → sales handoff
Collaborate closely with SDR and AE teams to define MQL/SQL criteria, lead routing rules, and service level agreements, ensuring seamless sales handoff and alignment
Develop and refine email nurture programs and outbound sequences, connecting paid, email, and SDR touchpoints to maximize engagement and conversion
Monitor and analyze key pipeline metrics (MQLs, opportunities, CAC/CPA), continuously testing creatives, offers, and audiences to improve ROI
Partner with engineering and data teams to solve technical challenges related to marketing automation, CRM integration, lead scoring, UTM/tagging, and funnel analytics
Qualification
Required
Minimum 5 years of B2B SaaS marketing experience, with proven expertise in end-to-end management of Google, LinkedIn, and Meta paid campaigns (planning, building, optimizing, and reporting)
Strong background in marketing operations—including marketing automation platforms, CRM systems, lead scoring, UTM/tagging, and funnel analytics—with a collaborative approach to technical problem-solving
Demonstrated success in running demand generation programs closely aligned with SDR/AE teams, including defining MQL/SQL rules, managing lead routing, and upholding SLAs
Experience with outbound or ABM strategies, such as building SDR sequences/cadences, account segmentation, and integrating paid, email, and SDR outreach
Benefits
Health insurance
Disability insurance
Life insurance
401k plan
Paid-time off
Sick (and where applicable safe) leave
Discretionary year-end bonus
Company
Payoneer
Payoneer is a financial technology company that enables small and medium-sized enterprises to transact and thrive.
1001-5000 employees
H1B Sponsorship
Payoneer has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (1)
2023 (3)
2022 (3)
2021 (1)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$570MKey Investors
Wellington ManagementCBC CapitalTCV
2021-06-28Post Ipo Equity· $300M
2021-06-28IPO
2017-12-05Series E
Leadership Team
John Caplan
Chief Executive Officer
Bea Ordonez
Chief Financial Officer
Recent News
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Company data provided by crunchbase