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United Defense Tactical · 1 week ago

Part Time Social Media Content Manager

Atlanta, GA

Part-time

Hybrid

Entry, Mid Level

2+ years exp

United Defense Tactical is a leading provider of reality-based firearms and self-defense training. They are seeking a creative and strategic social media expert to help grow their local presence and attract prospective members interested in firearms training and self-defense classes.

Professional ServicesPublic SafetyTraining

Responsibilities

Develop and execute a content calendar tailored to promote training classes, events, memberships, and safety tips, aligning with our brand's focus on realistic defense scenarios

Create engaging content including posts, stories, reels, videos, and graphics that highlight training sessions, student success stories, and industry insights

Manage day-to-day operations on selected social media platforms, including scheduling posts, responding to comments and messages, and fostering community engagement

Monitor performance metrics (e.g., reach, engagement, conversions) and provide monthly reports with recommendations to optimize strategies for lead generation

Collaborate with the franchise team to capture on-site content, such as photos and videos from classes or simulations, while adhering to safety and privacy guidelines

Stay updated on social media trends, algorithm changes, and best practices in the tactical training and self-defense niche to drive membership growth

Qualification

Social media managementContent creation toolsPaid social advertisingSEO principlesAnalytics platformsCommunicationFlexibilityIndependent work

Required

Proven experience (2+ years) in social media management, preferably in fitness, wellness, or related fields; knowledge of firearms or self-defense topics is a strong plus

Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite, video editing software) and analytics platforms (e.g., Meta Business Suite, Google Analytics)

Strong writing and communication skills with an ability to craft compelling, audience-appropriate messaging

Familiarity with paid social advertising and SEO principles to boost visibility

Ability to work independently in a part-time capacity, with flexibility for evenings or weekends as needed for timely posts

Must be based in or near Atlanta, GA, for occasional in-person collaboration