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AuthZed · 2 days ago

Sr. Demand Generation + Marketing Campaigns Manager

United States

Full-time

Remote

Senior Level

$120K/yr - $160K/yr

AuthZed is pioneering open-source authorization solutions and is seeking a Senior Demand Generation and Marketing Campaigns Manager to drive high-quality top-of-funnel growth. This role is responsible for the strategy, execution, and optimization of multi-channel marketing campaigns to build pipeline for the Sales team.

Cyber SecurityInformation TechnologySoftware

Responsibilities

Build new and improve existing campaigns across paid search, paid social, programmatic display, ABM, and/or sponsored publisher channels

Help manage paid digital strategy to assist in building sales pipeline by driving high quality leads to our Sales team

Leverage the customer’s buyer’s journey to architect innovative multi-channel engagement programs that will lead customer prospects through the sales funnel (inquiry through closed-won)

Manage marketing programs in HubSpot for email campaigns, event promotion, event follow up, drip email nurture series, webinars, and content

Work closely with content and design teams to create landing pages for webinar, event registration and gated content

Maintain marketing database segmentation to ensure any communications delivered are relevant to the audience receiving them

Analyze email, webinar, and campaign performance with an eye towards continuous improvement, and sharing insights across the team

Create and orchestrate prospect-facing campaigns across multiple audiences and channels

Create reports that measure the impact of your campaigns, and proactively recommend new tests and tactics to maximize their impact

Build repeatable, scalable playbooks and processes that turn experiments and campaigns into predictable pipeline growth

Work closely with sales to develop ABM specific campaigns targeted to region

Own the events calendar and manage sponsored events aligned with AuthZed’s ICP

Lead event logistics, promotion, and post-event follow-up to maximize ROI

Experience managing/planning/coordinating owned and third-party events

Qualification

HubSpotB2B software marketingPaid media strategyMulti-touch funnel optimizationMarketing analytics toolsEvent managementAnalytical skillsCollaboration