Wolverine Worldwide · 2 weeks ago
Chief Marketing Officer
Rockford, MI
Full-time
Onsite
Director/Executive
12+ years expWolverine Worldwide is a company that prioritizes employee experience and cultivates a strong company culture. The Chief Marketing Officer (CMO) will drive global marketing initiatives to enhance brand engagement and consumer demand while leading a high-impact marketing team.
ApparelFashionManufacturingTextiles
Responsibilities
Drive the development and execution of all global strategic integrated marketing initiatives that drive consumer demand, increase brand heat, and delivers sustainable sales for the future
Build consumer-centric brand and marketing strategies that drive new consumers into the brand and build long-term loyalty
Leverage consumer insights to influence creative development for marketing programs and product development
Guide and foster the creative process to build breakthrough marketing ideas that motivate consumers to buy into the brand promise
Lead and develop focused high impact long-range growth strategies and vision for the brand grounded in consumer and business insights and trends
Translate strategy into tactical marketing plans that drive results through team accountability
Align communication, people, culture, processes, resources, and systems to ensure effective implementation and delivery of required results
Elevate the brand’s visual identity by bringing a design-eye to the work and how the brand shows up in digital environments, advertising, and retail spaces
Set high standards for personal and team success and hold team accountable by using measurement methods to monitor progress toward goal attainment
Attract, develop, and retain talented individuals; create a learning environment that ensures associates realize their highest potential
Build effective relationships with business partners in a matrix organization
Cultivate strategic customer relationships and ensure that the customer perspective is incorporated into growth plans
Design and build retail programs to create strong converting retail environments that build the brand and drive sales
Advance or progress operating processes and systems with a LEAN mindset; analyze data to identify trends and implement improvements
Express thoughts, feelings, and ideas clearly and compellingly in various situations; adjust language to capture audience attention
Understand and utilize economic, financial, and industry data to diagnose business strengths and weaknesses; develop global strategies
Champion the mindset of best-in-class workplaces while embracing and growing the culture of the team and brand
Qualification
Required
Master's degree required or equivalent work experience, primarily in B2C focus in areas such as brand strategy, brand management, content creation, digital media, product marketing, and marketing analytics
Minimum of 12 years of marketing experience in progressively senior roles on national or global brands
International marketing experience, building and aligning brands across the globe and cultures
A proven track record of building consumer-centric brand and marketing strategies that drive new consumers into the brand and builds long-term loyalty by impacting positioning, product, place, price and advertising
A passion for consumer research and leveraging insight about consumers spoken and unspoken motivations and needs to influence creative development for marketing programs and product development
Recognized for guiding and fostering the creative process to build breakthrough big ideas that tap into the consumer tension and motivates consumers to buy into the brand promise to move short-term and long-term brand metrics
Track record of leading and helping to develop focused high impact long-range growth strategies and vision for the brand grounded in consumer and business insights and trends
Translating strategy into tactical marketing plans that drive the results through team accountability. Aligning communication, people, culture, processes, resources, and systems to ensure effective implementation and delivery of required results with speed, agility, high standard of quality, within budget
Champions the approach of elevating the brand's visual identity by bringing a design-eye to the work and how the brand shows up in digital environments, in advertising, and retail spaces
Setting high standards for personal and team success and holding team's accountability by coaching and supporting them through using measurement methods to monitor progress toward goal attainment. As passion for data and using it to help track, monitor, and inform business decisions
Attracting, developing, and retaining talented individuals; creating a learning environment that ensures associates realize their highest potential, allowing the organization to meet future challenges
Excellent leadership skills with ability to use interpersonal abilities to influence and work in a matrix organization by building effective relationships with business partners (e.g., peers, functional partners, external vendors, and alliance partners)
Cultivating strategic customer relationships and ensuring that the customer perspective is incorporated into our long-term and short-term growth plans. Building high impact key account marketing programs that drive velocity and conversion with key partners
Experience designing and building retail programs to create strong converting retail environments that build the brand and drive sales
Advancing or progressing operating processes and systems with a LEAN mindset. Integrating information and input from key stakeholders, analyzing data to identify trends, and implementing information to streamline and/or improve operational efficiency and effectiveness. A champion of finding new and innovative ways to grow the brand and business by possessing an innovation mindset
Expressing thoughts, feelings, and ideas in a clear, succinct, and compelling manner in both individual and group situations; adjusting language to capture the attention of the audience. A storyteller with strong communication and presentation skills and the ability to help drive confidence and action in plans whether presenting to a top customer, the board, or leadership team
Understanding and utilizing economic, financial, and industry data to accurately diagnose business strengths and weaknesses, identifying key issues, and developing strategies and plans with a global lens; taking actions to minimize the stresses of cross-cultural experiences and using them as opportunities for growth
Champions the mindset of best-in-class places to work while embracing and growing the culture of the team and brand
Company
Wolverine Worldwide
Few companies can say they have the world at their feet, both literally and figuratively.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
Point72
2025-08-29Post Ipo Equity
1978-01-13IPO
Leadership Team
Christopher Hufnagel
President & Chief Executive Officer
Taryn Miller
Chief Financial Officer
Recent News
Mercury News
2025-12-19
2025-12-19
Company data provided by crunchbase