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Heartland · 2 days ago

Sr. Director of Global Email & Marketing Automation

United States

Full-time

Remote

Senior Level, Lead/Staff

10+ years exp

Heartland is a Global Payment Holding Company that provides innovative payment solutions. They are seeking a Sr. Director of Global Email & Marketing Automation to manage a global team and oversee marketing automation strategies, ensuring optimal campaign execution and data integration across various platforms.

Credit CardsPaymentsTransaction Processing

Responsibilities

Manage a global team of lifecycle marketing automation specialists and development team, enabling campaign execution and attribution across multiple regions and business units

Support our global line of business marketing teams with the consolidation and migration across 15 legacy platforms to upgraded marketing automation platforms that connect to multiple CRMs

Oversee day-to-day operations and long-term strategy for Marketo, HubSpot, and Pardot, ensuring consistency, scalability, and system governance and high performance for customer engagement and conversions

Lead the development and execution of email and future SMS automation programs, including lifecycle campaigns, transactional emails, and audience re-engagement initiatives

Own and optimize audience segmentation, dynamic personalization, and email asset tagging frameworks to ensure accurate targeting and performance tracking

Develop and maintain lead scoring models, nurture workflows, and fit-based segmentation strategies in alignment with sales and revenue operations

Partner with CRM, sales operations, and data teams to ensure synchronized data flows, clean CRM integration, and reporting integrity

Maintain global standards for naming conventions, tagging taxonomy, and campaign architecture to support attribution and insights

Ensure compliance with privacy regulations (e.g., GDPR, CAN-SPAM) and internal governance around data use and email communications

Provide performance insights, operational KPIs, and recommendations to executive stakeholders to support growth and campaign optimization

Evaluate emerging technologies and continuously improves the marketing automation tech stack and processes

Create financial business case and manage improvements of both the technology, leveraging AI, as well as the design experience

Prepare and present strategy and performance updates to senior business and marketing leaders. Provide Line of Business performance results monthly with optimization next steps

Proactively manage our software and development vendors, seeking to optimize automation and results through AI, and ensuring effective ROI for operations

Qualification

Adobe Marketo EngageEmail marketing best practicesCampaign attribution modelingHubSpotPardotSalesforce CRMLead scoring modelsLifecycle marketingStakeholder communicationComplex system integrationsCross-functional leadershipProject management

Required

10+ years of experience in digital operations for multi-channel campaigns execution with a track record of driving revenue performance measurement globally

7+ years of driving improved customer engagement and revenue through acquisition, retention and cross sell marketing automation programs on Adobe Marketo Engage

7+ years of experience with Adobe Marketo Engage with a proven track record for performance marketing conversions and attribution

Deep platform expertise in HubSpot, Pardot, and strong understanding of Salesforce CRM

7+ years of experience managing a global team, including offshore resources to scale the automation capabilities

7+ years of vendor management, budgeting, business case development and optimization of partner relationships in the marketing automation space

5+ years of experience in building and/or migrating a business line from one platform to a new platform, including improving governance, contact database, landing page and campaign performance

Proven ability to scale and manage global lead nurture programs and lifecycle marketing across business units and geographies

Strong background in email marketing best practices, deliverability, personalization, and performance optimization

Demonstrated success in developing and evolving lead scoring, qualification models, and customer journey automation

Excellent cross-functional leadership, project management, and stakeholder communication skills

Experience in campaign attribution modeling, marketing analytics, and executive-level reporting

Adept in managing complex system integrations, process documentation, and change management

Highly collaborative, consultative with strong written and verbal communication skills to educate stakeholders and senior management on our automation improvements and revenue drivers