Dow Jones · 2 weeks ago
Subscription Retention Manager, WSJ
Dow Jones is seeking a performance oriented Retention Manager to support subscription retention goals across The Wall Street Journal, Barron’s, and MarketWatch brands. The role involves leading pricing strategies, optimizing the customer journey, analyzing data for retention performance, and collaborating with cross-functional teams to enhance subscriber retention efforts.
Digital MediaNewsPublishingSocial Media
Responsibilities
Lead integrated pricing strategies and marketing tactics for retaining subscribers and driving revenue through a multi-touch approach
Optimize the D2C pricing journey resulting in increased customer renewals and reducing cancellations. Determine the right channels, the right time, and how to convey the overall value proposition
Partner with Technical Engineering and Subscription Product teams to improve the online cancellation experience and pricing journey through a test-learn-measure approach
Analyze and review data to create effective summaries that articulate our business and retention performance for a wider audience. Share insights with cross functional teams to improve broader business strategy
Partner with the Finance team to create and maintain monthly budgeting and forecasting to track how retention metrics affect the overall business volume and revenue
Use key data insights to develop and execute end-to-end strategy and tactics for subscriber retention
Collaborate with the Customer Service team to provide proactive updates on retention strategies and aid in improving offline retention and pricing solutions
Work alongside the CRM team to execute proactive strategies that support subscriber retention
Engage with Tech and Experience teams to execute end-to-end UI/UX experimentations from concept to implementation to distilling resulting data
Qualification
Required
The willingness to work in the NYC (midtown) office three days each week
5 years in a subscription business, marketing, and/or media role including retention marketing responsibility
Experience developing retention strategies and reducing churn through pricing focused marketing
A goals-driven, customer-first, detail-oriented approach to finding solutions
Strong analytical and strategic thinking skills and experience synthesizing raw data into actionable campaign optimization strategies for new and existing initiatives
Experience clearly and effectively documenting processes and project plans
Outstanding cross-group collaboration, interpersonal, verbal/written communication, problem solving, and executive presentation skills
The ability to work quickly in a fast-paced environment, as well as manage multiple and competing priorities
The ability to self-prioritize, foresee challenges/roadblocks, and plan for them accordingly
Bachelor's degree in marketing or business or equivalent work experience
Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Company
Dow Jones
Dow Jones is a news and business information provider that delivers content to consumers and organizations via newspapers and more.
H1B Sponsorship
Dow Jones has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (45)
2024 (40)
2023 (48)
2022 (72)
2021 (44)
2020 (39)
Funding
Current Stage
Late StageTotal Funding
unknown2007-12-13Acquired
Leadership Team
Recent News
2026-01-18
Company data provided by crunchbase