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Genesis10 · 1 day ago

Sr Marketing Analytics Design Consultant

New York, NY

Full-time

Hybrid

Senior Level, Lead/Staff

$107.14/hr - $137.14/hr

10+ years exp

Genesis10 is currently seeking a Senior Consultant to join their Marketing Solutions team. This role involves designing and operationalizing training modules for LMS measurement solutions and providing measurement advisory services to senior customers, focusing on advanced statistical and machine learning methods.

Information ServicesInformation Technology

H1B Sponsor Likely

Responsibilities

Advising, Developing & Facilitating Measurement Training (Time Allocation: 60%)

Asset enhancement & development

Partner with cross-functional teams to advise on enhancements to measurement narratives, codify best practices, and enhance asset repositories and discovery systems

Develop pre/post implementation guides and optimization workflows for prioritized measurement solutions (e.g., CAPI, Brand Lift Testing, Revenue Attribution)

Curriculum design & content development

Develop training modules, implementation frameworks, checklists and customer engagement support assets - e.g., enhanced Campaign Manager Tool (CMT) configuration guides, event selection tools, customer comms

Advise on and facilitate production of multi modal measurement training content: facilitator decks, eLearning modules, micro videos, lab guides, assessment rubrics, and certification criteria and assets working in close partnership with GTME partners

Hands on labs & assessments

Build scenario-based labs to provide practical exposure to real-world customer scenarios (e.g., objection handling, technical issues support and resolution paths, implementation, data storytelling and recommendations)

Create graded assessments tied to competency levels (Beginner/Intermediate/Advanced)

Training Evaluation

Advise on best practices for evaluating learner outcomes and establishing feedback loops for continuous improvement

Providing Measurement Advisory Services to Senior Customers (Time Allocation: 40%)

Lead complex client and agency relationships, advising on advanced measurement frameworks that elevate business performance

Develop and operationalize learning agendas and measurement strategies, fostering adoption of cutting-edge methodologies, tools, and partnerships

Design and execute empirical research, A/B tests, incrementality and attribution studies to optimize campaign performance

Qualification

Quantitative marketing analyticsAdvertising measurement methodologiesAdvanced SQL query developmentPythonCurriculum designData modelingB2B marketing analyticsAnalytical skillsCommunication skillsCollaborative

Required

10 years working in the marketing/advertising industry with working knowledge of quantitative marketing analytics & large data sets

8 years of experience advising senior customers on advanced media analytics or marketing measurement methodologies in a customer-facing role

Deep expertise in advertising measurement methodologies, incl. attribution, MMM, incrementality, online/offline measurement, CAPI and experimental design

Experience in advanced SQL query development, python, data modelling and marketing analytics

Experience in curriculum design/learning experience development (e.g., learning lab creation and facilitation for analytics and/or technical solutions)

Degree in a quantitative discipline (Math, Economics, Statistics, Engineering, etc.)

Only candidates available and ready to work directly as Genesis10 employees will be considered for this position

Preferred

Strong data acumen with experience working with advanced analytics tools and/or digital AdTech ecosystems

Experience in B2B marketing analytics and marketing intelligence, or B2B consulting

Experience with CRM platform technology and data structures

Experience working directly with sales teams

A strategic thinker with excellent business judgment, strong solutions, and strong analytical skills

Proven ability to design and operationalize learning & enablement programs across diverse stakeholder groups

Collaborative with ability to establish strong relationships with colleagues and senior stakeholders

Strong commercial and customer success orientation, with proven track record developing training materials and advisory assets aligned to commercial outcomes

Excellent communication, presentation skills and experience presenting to executive stakeholders

Benefits

Behavioral Health Platform

Medical, Dental, Vision

Health Savings Account

Voluntary Hospital Indemnity (Critical Illness & Accident)

Voluntary Term Life Insurance

401K

Sick Pay (for applicable states/municipalities)

Commuter Benefits (Dallas, NYC, SF)

Company

Genesis10

Glassdoor3.8

Information Technology and Services

Founded in 1999

New York, New York, USA

1001-5000 employees

http://www.genesis10.com/

H1B Sponsorship

Genesis10 has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (126)

2024 (68)

2023 (20)

2022 (2)

2021 (13)

2020 (29)

Funding

Current Stage

Late Stage

Leadership Team

Harley Lippman

CEO and Founder

Company data provided by crunchbase