Real Garage Life ยท 1 week ago
Digital Advertising Specialist
Hanover, PA
Full-time
Onsite
Mid LevelReal Garage Life is searching for a highly motivated and results-driven Digital Marketer to join our team. In this role, you will lead our digital media advertising efforts using the latest digital media platforms and be responsible for enhancing our online presence and driving sales through effective advertising campaigns.
Consumer Goods
Responsibilities
Create and manage digital advertising content across all our digital and social media presences. This includes Google Adwords, Bing, Yahoo, Meta/Facebook, Instagram, YouTube and all the various social media advertising platforms
Monitor and analyze performance of all our digital media advertising campaigns and report on their effectiveness weekly
Proactively optimize digital media ads and content for the social networking channels such as Facebook, Twitter, Instagram, etc
Use website analytics platform and our ecommerce reports to monitor the performance of the digital media campaigns and make recommendations for improvement, each week
Track the website traffic flow and provide internal reports weekly to determine what is working and what needs to be enhanced regularly
Identify trends and insights, optimize spend and performance based on the insights
Conduct keyword research across social media and web statistics reporting
Support all our social media engagement and brand awareness campaigns
Stay up to date with digital media developments
Other duties as assigned
Qualification
Required
Requirements include a bachelor's degree in marketing or a related field from an accredited college or university. Applicants with a high school diploma or equivalent and equivalent work experience may be considered
Proven experience in creating, managing, and reporting on digital media ad campaigns
Hands on experience working with all the digital advertising platforms such as: Google AdWords, Meta ads, Twitter/x.com, Instagram, TikTok, LinkedIn, YouTube and others
Experience with visual communication principles and working knowledge of Photoshop, Premiere, Canvas and other media editing software
Familiarity with web design and content management systems
Excellent analytical and project management skills
An ability to multitask and perform under tight deadlines
Strong verbal and written communication skills
Company
Real Garage Life
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase