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Chase · 3 days ago

Programmatic Channel Marketing Senior Associate

450 W 33rd St, New York, NY, 10001, US

Full-time

Onsite

Mid Level

$81K/yr - $135K/yr

4+ years exp

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. The Programmatic Channel Marketing Senior Associate will lead the planning, execution, and optimization of complex digital advertising campaigns across programmatic platforms, while mentoring junior team members and collaborating with internal and external partners.

BankingFinancial Services

Responsibilities

Independently manage execution, monitoring, and optimization of paid media campaigns using advanced manual and automated techniques (API integrations, custom scripts, automation dashboards)

Create QA campaign setups, or AI-based workflows, automated bidding, predictive audience targeting and dynamic creative optimizations

Develop and implement campaign strategies in collaboration with cross-functional teams

Analyze complex campaign data, interpret AI-driven insights, and recommend optimizations to maximize ROI and achieve KPIs

Oversee campaign budgets, pacing, and bid strategies for multiple projects

Troubleshoot and resolve advanced campaign delivery and performance issues

Guide reporting automation, workflow improvements, and process scaling initiatives

Prepare and present detailed performance reports, highlighting actionable recommendations

Mentor and train junior analysts and associates

Ensure compliance with brand guidelines, privacy regulations, and platform policies

Stay current with industry trends, platform updates, and best practices

Qualification

Paid media managementProgrammatic campaign managementDV360 proficiencyData analysisProject managementMulti-taskingCommunication skillsOrganizational skillsMentoringCollaboration