Marketing Automation Lead jobs in United States
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Addison Group · 3 days ago

Marketing Automation Lead

positionAustin, TX
timeFull-time
remoteHybrid
seniorityMid, Senior Level
money$125K/yr - $130K/yr
date5+ years exp

Addison Group is seeking a Marketing Automation Lead to design, execute, and optimize automated marketing programs across various channels using Salesforce Marketing Cloud. This strategic and hands-on role involves managing marketing automation systems to drive personalized campaigns that support the customer lifecycle from lead generation to retention.

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Growth Opportunities
Hiring Manager
Marissa Vasquez
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Responsibilities

Lead automation strategies that support onboarding, nurturing, conversion, and customer loyalty
Collaborate with marketing and cross-functional teams to translate business goals into actionable journeys
Develop segmentation strategies based on lifecycle stage, behavior, and location
Customize messaging and creative for targeted campaigns
Conduct A/B and multivariate testing to improve engagement and conversion
Ensure quality assurance across email rendering and automation workflows
Monitor campaign performance and provide actionable insights
Maintain compliance with email regulations (CAN-SPAM, GDPR)
Enforce list hygiene and manage opt-in practices
Own reporting and analytics for marketing journeys

Qualification

Salesforce Marketing CloudLifecycle marketingAMPScriptSQLHTML/CSSAnalytical skillsCross-functional collaboration

Required

Deep understanding of lifecycle marketing and customer journey orchestration
Proficient in AMPScript, SQL, and email testing methodologies
Strong analytical and cross-functional collaboration skills
Experience with HTML/CSS for email; MJML knowledge is a plus
5+ years of hands-on experience with Salesforce Marketing Cloud

Benefits

Medical
Dental
Vision
401(k)

Company

Addison Group

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Addison Group specializes in filling company’s contract, contract-to-hire, or direct hire positions with professional candidates.
dateFounded in 1999
location
Chicago, Illinois, USA
people-size1001-5000 employees
web-link
http://www.addisongroup.com

Funding

Current Stage
Late Stage
Total Funding
unknown
Key Investors
Odyssey Investment Partners
2022-01-04Acquired
2016-12-19Private Equity

Leadership Team

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Thomas B. Moran
CEO
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Recent News

Newswire
Addison Group, a Professional Services Leader, Releases Comprehensive 2026 Workforce Planning Guide
2025-10-07
Newswire
Addison Group Named One of the Largest Staffing Firms in the U.S. for 9th Consecutive Year
2025-07-02
Newswire
Addison Group Names Manuel Azuara as President of Its Financial Consulting Services Brands
2025-05-17
Company data provided by crunchbase