UnitedMasters · 1 day ago
VP, Artist and Label Marketing
Brooklyn, NY
Full-time
Hybrid
Director/Executive
$200K/yr - $260K/yr
8+ years expUnitedMasters is building a marketplace that connects artists, brands and fans, empowering artists to earn and grow. They are seeking a Vice President, Artist & Label Marketing to lead marketing strategy and execution across their exclusive artist roster and growing label services business, while building and leading a high-performing team.
AudioMarketingMedia and EntertainmentMusicMusic Label
Responsibilities
Own the marketing vision and execution for UnitedMasters’ exclusive artist roster and label services business including BigXThaPlug, Brent Faiyaz and FloyyMenor
Set and uphold a high creative standard across all campaigns, ensuring each release reflects strong storytelling, cultural relevance, and artistic integrity
Develop long-term strategies while balancing excellence and accountability in day-to-day execution
Serve as a strategic thought partner to senior leadership on artist growth, brand positioning, and market opportunity
Oversee campaign strategy, release planning, and marketing execution across all exclusive artists
Ensure excellence in operations including timelines, deliverables, and cross-functional coordination
Build and manage project budgets in partnership with Finance and maintain accountability
Partner with Creative, Digital, Commerce, A&R, Publicity, and Sync teams to ensure seamless execution
Maintain campaign visibility and accountability through reporting, updates, and performance tracking
Lead and invest in growing a high-performing Artist & Label Marketing organization
Mentor, and develop marketing talent
Foster a culture of creativity, accountability, and high performance
Promote collaboration without sacrificing individual ownership or excellence
Serve as a senior marketing advisor to artists and their teams
Present strategies clearly and persuasively to artists, managers, and partners
Build trust-based relationships across the roster
Engage in pitching and strategic conversations as needed
Partner closely with Digital, Commerce, Brand Partnerships, Product, and International teams (Brazil)
Collaborate with Brand Partnerships, Sync, and Product teams to unlock additional artist opportunities
Develop integrated campaigns and content strategies that extend beyond streaming
Qualification
Required
8–12+ years of experience in music marketing across artist and/or label environments
NY-Based or willing to relocate
Senior leadership experience building and managing teams
Track record of developing and executing successful marketing strategies
Experience working cross-functionally at an executive level
Strong operational and financial acumen
Preferred
Experience in fast-moving, high-growth organizations preferred
Benefits
Bonus
Stock options
401(k) match
Company
UnitedMasters
UnitedMasters is a technology platform that gives musicians an alternative to exploitative record label deals.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$170MKey Investors
Andreessen HorowitzAppleAlphabet
2021-10-28Series C· $50M
2021-03-31Series B· $50M
2017-11-15Series A· $70M
Leadership Team
Steve Stoute
Founder/CEO
David Melhado
EVP, Co-Head of Music
Recent News
Company data provided by crunchbase