City of Sarasota ยท 1 week ago
Supervisor, Public Relations - Van Wezel Performing Arts Hall
Van Wezel Performing Arts Hall
Full-time
Onsite
Entry, Mid Level
$33.24/hr - $42.84/hr
2+ years expThe City of Sarasota is seeking a Supervisor of Public Relations for the Van Wezel Performing Arts Hall. This role involves developing and managing public relations campaigns, enhancing marketing initiatives, and ensuring effective communication with stakeholders to support revenue goals and brand identity.
Government Administration
Responsibilities
Develops, manages, and measures Public Relations campaigns that effectively communicate the overall brand identity of the VWPAH
Coordinates with the marketing department to identify targeted opportunities to enhance exposure and drive consumer ticketing purchases
Coordinates with PR managers press agents, tour managers, journalists, and affiliates; leads acquisition of promotional materials and marketing assets for inclusion in traditional and digital media buys
Acts as executive producers of the monthly At the Van Wezel TV show and is responsible for scripting, coordinating, and planning all aspects of production and must be able to meet strict deadlines and scheduling
May co-host the monthly At the Van Wezel TV show with the Executive Director
Provides day-to-day communications with patrons, sponsors, and the public at large, engaging in a professional and exceptional customer experience
Develops, creates, and distributes press releases, media content and speaking engagements for television, radio, print and digital influencers, communicate logistics and acquire delivery of assets
Maintains and nurtures press relations, coordinates interviews, and develops initiatives that engage audiences and increase exposure of the VWPAH
Manages, aligns, and directs public relations activities with the Digital Associate in support of digital initiatives (i.e., Facebook, Instagram, Twitter) and revenue goals through content curation and creation
Manages all PR programs across digital channels
Oversees program book insertion schedules and production
Supervises message on hold schedules
Maintains and updates list of contacts including news, radio, and other media sources
Maintains and archives copies of newspaper, magazine, or other articles featuring the VWPAH
Oversees the production and execution of message on hold and prerecorded preshow announcements
Attends VW performances, as needed, for the purpose of analyzing audience marketing evaluation, quality of show and audience responses along with handling media requests
Qualification
Required
Bachelor's degree from an accredited college or university in Business Administration, Marketing, Public Relations, or similar field
Two (2) years of experience in the performing arts field, non-profit, media or advertising agency
Demonstrated ability to use Microsoft Office, Cison/Muck Rack, and other software products utilized in desktop publishing applications, for the development of sophisticated marketing and promotional materials
Substantial knowledge of fundamental marketing techniques
Ability to understand, calculate, tabulate, and report on financials and maintain financial files as required
Knowledge of various methods used in production of written, graphic, print, video, and audio material
Knowledge of English composition, grammar, and punctuation
Ability to establish effective relationships with community groups, volunteers, business sponsors and the media
Ability to develop a general knowledge and understanding of departmental programs, policies, and objectives
Ability to use imagination and creativity in developing ideas and materials
Ability to adapt to changing workplace situations and circumstances
Ability to work cooperatively and effectively in a team environment
Ability to establish and maintain effective working relationship with promoters, City officials, associates, Sarasota Performing Arts Foundation, volunteers, and the public
Ability to work closely with dignitaries, highly recognized artists, and persons of high distinction or fame
Ability to exercise a high level of discretion with internal and external clients
Ability to work changing and irregular shifts, nights, weekends, and holidays
Benefits
Florida Retirement System (FRS)
Company
City of Sarasota
The City of Sarasota ...believes in customer service, and delivering city services to its approximately 55,000 residents is a commitment we take seriously.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase