Bayforce · 2 weeks ago
Digital Marketing Contractor
Bayforce is seeking a dynamic and resourceful Digital Marketing Contractor to join their team and drive awareness, engagement, and lead generation for their Connected Services solutions. The role requires developing and executing digital marketing campaigns, creating a marketing roadmap, and producing high-quality digital content to support sales efforts.
Responsibilities
Develop and execute digital marketing campaigns to increase brand recognition and generate qualified leads
Create and maintain the Connected Services marketing roadmap, including messaging strategy and tactical plans
Design and implement engagement activities (events, social media, tradeshows) tailored to our Ideal Customer Profile (ICP)
Build nurturing mechanisms (newsletters, email campaigns, social content) to support the sales cycle
Collaborate with product management to create launch materials, sales collateral, and product marketing content
Serve as the primary liaison between Connected Services and Corporate Marketing teams to ensure alignment with brand guidelines and initiatives
Produce high-quality digital content (graphics, copy, and multimedia) in-house—not just managing agencies
Qualification
Required
5+ years of marketing experience supporting technology products, with SaaS background
Bachelor's degree in Digital Marketing, Communications, or a related field
Hands-on experience creating digital content (graphic design, writing, multimedia)—not just overseeing agencies
Strong writing, organizational, and planning skills
Ability to adapt quickly to changing priorities and thrive in ambiguity
Proficiency with digital marketing and design tools
Excellent communication and interpersonal skills
Preferred
Experience marketing to fleet customers is a significant advantage
Company
Bayforce
Bayforce is an information technology company that provides ERP, CRM, and cloud solutions.
Funding
Current Stage
Growth StageRecent News
Dayforce, Inc.
2025-05-17
GlobeNewswire
2025-05-07
2025-04-23
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